They launched their "ClassyYM" project, with a budget of just 800 dirhams
Yosra and Maryam Rahmani .. Fashionable veiled women with a modern touch
Sister designers Yusra and Maryam Rahmani's project began when they were in school.
Photography: Ahmed Arditi
The designs of the veiled woman impose some criteria related to the issue of modesty, such as the use of opaque fabrics.
Photography: Ahmed Arditi
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The two sisters designers Yusra and Maryam Rahmani's project, "Classy YM", began in 2015 when they were in school, when they had a great passion for fashion.
The dream began with the world of accessories that they used to sell, and then they moved to work in the field of clothing that is their favorite, as they worked first to provide what is suitable for them, and then developed a plan to start the project with a small capital that does not exceed 800 dirhams.
Yousra Al-Rahmani confirmed to "Emirates Today", that the great turnout by girls for the brand and the nature of designs, especially as it is aimed at the modern, veiled and Emirati women in particular, led to their success.
This beginning, which was modest, was not easy, but was punctuated by many difficulties, which Yusra spoke about, saying: “The beginnings are often loaded with challenges, and the most prominent challenges that we faced were the shortage of labor, because we started designing and sewing, and we did not have workers to support in Work during the day, in addition to that, besides work, we had to focus on studying, especially since we started a small business. ”
Yousra emphasized that proving the name in the market and in the world of design depends mainly on the quality of production and providing what is distinctive, with the tendency to provide reasonable prices to customers.
Regarding the basic advice that you give to beginners in their projects, she noted that it is necessary to go to a profession in which a person carries passion, because passion is the main motivation to continue regardless of difficulties.
simplicity
Regarding the way she is heading in the design world, Yusra pointed out that she is more inclined to simplicity, as their designs are characterized by soft cuts with light movements, which makes them very comfortable and suitable for daily work and travel.
It is currently working on launching new collections every two or three weeks, as it moves to introduce a whole new package every month.
As for work, she and her sister noted that Maryam is in charge of the administrative work, while Yusra carries out all the tasks related to work in the field of design, explaining that they are working hard to implement the strategic plan for the spread of their brand, and aspire to open a group of new branches inside and outside the UAE.
Leather and feathers
The fashion for this season is characterized by the fact that it carries a lot of leather, which made Yusra innovate in the field of gowns, and enter the skin on the Emirati abaya, considering that the Emirati women who wear the abaya in fashion want to renew and introduce distinct ideas in their appearance.
As for the most popular colors this season, they are earthy colors, including brown and gray, which are characterized by their slightly wide cuts, as there is a demand for comfortable clothes very much.
In addition to introducing the leather element on the cloak, Yusra pointed out that she had inserted feathers on another cloak, noting that she proposed renewed ideas with the aim of presenting everything suitable for women of this age in order to always provide contemporary looks.
Follow up
The source of inspiration for Yousra comes from her constant follow-up of fashion and what is promoted in particular through social media platforms, explaining that all the new stories and designs bearing special prints are a source of inspiration, considering that her directive to present designs for the veiled woman does not restrict her in terms of ideas. They are presented, but they adhere to some criteria that are related to the issue of modesty, including the necessity of using opaque fabrics, as well as the breadth of designs, because veiled women do not want tight clothes.
She pointed out that everything that is spacious and comfortable is in great demand through the private account via "Instagram", but despite this it is not directed only to the veiled.
Promotional platforms
Yusra Al-Rahmani saw that social media platforms are important for marketing. She started marketing designs through Instagram, and the concept of marketing has changed in the fashion world, as many influencers now provide their promotional content through Instagram.
She confirmed that with the start of promoting her brand, she relied on influencers to promote her designs, but today she intends to open a fashion app and an official website to complete the promotion of her work through social media.
Passion is the main motivation to continue regardless of difficulties.
Proving the name in the market and the world of design mainly depends on the quality of production.
The story begins with passion, and with a lot of determination to achieve the goal, regardless of the challenges ... These are stories that young people and experimenters summarize for us who have bet on their abilities and started their professional life and their small projects from scratch, to grow with time and grow with it the dream and ambition. The beginnings are not easy, but they are often characterized by simple successes, which grow with the passage of days and the maturity of the experience.
As for reaching the shore of success, it is an achievement that is fraught with much support and encouragement from those around, and perseverance every day. On this page, we learn about youth stories ... their ambitions ... their challenges and their success stories.
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