[Concurrent period] This is the Moutai gourd from the Qing Dynasty; this is the bergamot wine that won a grand prize at the Panama World Exposition more than 100 years ago; this is the rose that was exported to Europe and the United States during the Republic of China and was repurchased through auctions from overseas Lujiu; and Tongrentang Tiger Bone Wine, which has long been out of print. These eye-opening and rare Chinese old wines of different types are displayed and collected in the China Old Wine Museum founded by an old wine lover Zeng Yu in Nanchang, Jiangxi.
[Concurrent] Zeng Yu, Director of Zeng Pintang China Wine Museum
I graduated from university in 1999. I majored in road and bridge. I belonged to the first batch of private design institutes in China. After making money in the design process, I did what I like to do. This is my hobby.
I have collected old wine for 20 years and researched for 10 years. I have shown and expressed what I have seen through this kind of pavilion, so that more audiences can feel the evolution of modern Chinese wine culture in the pavilion. .
[Explanation] This old wine museum covers an area of 4,500 square meters and has a total of 18 exhibition halls. At present, it has a collection of 10,126 treasures of old wines, of which more than 3,000 types of old wines have been discontinued and even survived.
The museum will display the old wines of different types, vintages and flavors from the late Qing Dynasty to the contemporary era, as well as a larger number of wine labels, wine vessels, wine utensils and nearly a thousand books of wine-related historical materials. They are displayed in original categories according to time or region. The evolution of style and history makes people have a panoramic view.
The scale, breadth, professionalism and preciousness of its old wine and related collections are really rare in China.
As an old wine lover and wine culture promoter, now, besides displaying his old wine collection to the public, Zeng Yu, the founder of the museum, has successfully established a wine culture self-media operation, old wine online trading, vintage wine development, product design and Space design serves an innovative enterprise.
[Concurrent] Zeng Yu, Director of Zeng Pintang China Wine Museum
Of course, because it took a lot of effort to build this museum, and it still has to survive, so I said that I have made some business model considerations. In addition to cultural promotion, some real good wines are also promoted in business. We now have nearly 90 chain stores across the country, selling some old wines with side products.
Reporter from Huashan Jiangxi Nanchang
Editor in charge: [Wang Kai]