Fine of 232,970 euros to El Hormiguero de Pablo Motos for undercover advertising

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The National Markets and Competition Commission (CNMC) has imposed two

Corporación de Medios Audiovisuales for serious infractions against the General Law on Audiovisual Communication (LGCA).

One of them, to El Hormiguero by Pablo Motos, on

.

The fine for this program reaches

for the

of a brand.

In this case, from 'Carolina Herrera' and her perfumes 'Bad boy' and 'Good girl' in its broadcast on October 3, 2019.

program

of

also violates the law

.

For this program, the CNMC has imposed a penalty on Atresmedia of

for having issued covert advertising of the Grupo Abrasador company in the May 9, 2019 edition.

According to the CNMC, there were two practices contrary to article 18.2 of the LGCA in both programs.

If the amount of each of the sanctions is added, the total of the fines imposed for the two behaviors amounts to

.

The CNMC has reminded Atresmedia that this resolution puts an end to the administrative procedure and that it may directly file

before the National Court within two months from the day following its notification.

According to the criteria of The Trust Project

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