"Who doesn't want to feel like they're on vacation while teleworking?": The future is in the field

• Offers The cheapest Spanish cities to spend the night

• Plans: The 15 best rural getaways in Spain for autumn

The rural sector has been one of the few sectors of tourism that has triumphed since the

started

In our country, reservations in this type of accommodation increased by 122% in just a few days as soon as the state of alarm and, therefore, the confinement ended.

More of the same in summer, when Spanish travelers have opted for nearby destinations, surrounded by nature, away from crowds and where privacy with family or a small group of friends can be guaranteed.

Well knows

CEO and founder of

, the selection of more than 200 rural area

hotels spread across Spain and Portugal with nearly 20 years of experience.

Not surprisingly, in September, his website registered

than that same month in 2019. We chatted with him about the panorama that awaits rural tourism, which not only interests travelers in search of leisure, but also every It is more and more demanded by

Rural tourism has been one of the few since the beginning of the pandemic by offering distance, privacy, outdoor spaces ... will this trend continue?

that transcends trends and fashions.

We have learned that happiness and well-being is in the little things, in the little pleasures and in the most ephemeral moments such as a leisurely and almost private breakfast, a walk enjoying an open and clean sky away from crowds or a good talk before a fireplace.

and this new school of thought has come to stay.

Rural tourism marries social distance that, like the theory of the pendulum, returns to bet on values ​​as traditional and safe as the family, lately forgotten.

Rural tourism was one of the great beneficiaries in spring and summer, but the return to confinement in many places prevents people from moving to these places.

What is the sector going to do to overcome these obstacles? It is undoubtedly a reality that all of us, both personally and professionally, are affected by the measures that are being taken to stop the pandemic, but we are also committed to making our community that the year and life are full of opportunities to return to the field because

and well-being.

From Ruralka we work campaigns with positive messages, inspiration for travelers, confidence in our hotels and destinations and support for the rural economy that surrounds them, giving a voice to so many people who care for and pamper our most authentic traditions.

Porch of the Hospedería del Valle, in Madrid.

What differentiation do the rural hotels of networks like Ruralka offer for this autumn-winter compared to other tourist options? They are special in terms of quality, cordiality and exclusivity;

They are located in privileged environments and each one of them has a

that makes the traveler fall in love.

Hotel hosts are the best destination ambassadors and always make proposals that include local

, outdoor plans in the middle of nature as well as activities related to the traditions of the countryside and the villages.

But of course,

plans

will set the trend for getaways this year.

The term 'workation' ('work' plus 'vacation') is becoming increasingly established outside of Spain.

Also here? Little by little.

Hotels are beginning to reinvent themselves and launch offers that combine days of work with leisure in the countryside;

clients are beginning to be interested in these proposals;

and companies consider

their employees, teams and collaborators with an

oxygen

compared to what the routine of teleworking at home entails. What should telework proposals in the field consist of in order to be really viable?

And those of Ruralka in particular? Telework today is a reality and a trend in rural settings thanks to the enormous effort we are making to close the digital divide in

Who doesn't want to feel like they're on vacation while telecommuting?

The work / vacation paradigm has been transformed into a new social trend where we can continue to give the best of ourselves in unique environments.

We are more creative to the extent that we are more motivated because

To be viable, the concept must be established among companies and customers and hotels must prepare, have defined workspaces and interesting offers that are attractive.

Do you think that companies are prepared for this type of telework? In the era of Covid, the company must bet, as far as possible, on

and on the motivation of the worker as medicine to social distance.

There are opportunities in this crisis.

Working from a distance yes, but no one has said from where.

Companies that know how to reward their workers in emotional benefits, such as

will see their results multiplied in terms of creativity and commitment. 

The rural accommodation La Infinita de Cantabria.

On the occasion of the pandemic, Ruralka launched # Esteañomequedo, what news does it present? Indeed, the # Esteañomequedo movement is being a wonderful pillar on which to work;

Thousands of people have shared their favorite corners with this hashtag on social networks, encouraging people to

.

The purpose of this campaign is to support national tourism and, among other actions, the hotels are making recommendations from the heart, which involve value proposals that add to the getaway, such as visiting local product cooks, artisans,

nature guides, artists and a long etcetera.

It is about reinforcing the trip in the hotel by betting on the authentic, but also reverting to the local economy and the sustainability of the place.

We use our channels to give each of them a voice and thus create a kind of chain of favors, where we encourage everyone to share their experiences.

In conclusion then, what is the future of rural tourism? Rural tourism, always the great forgotten, is and will be tomorrow the great surprise, the tourism of the future.

It has a simple and authentic formula: Go back to the origins, to what really matters and to local economies.

Falling in love with this way of traveling, learning to look with different eyes and remembering that

are the great flags that this tourism defends and that, thanks to them, we will continue to discover new paths and opportunities.

It will be a sweet and challenging future;

With the major international trips canceled, we have the moral obligation to remind our community that betting on rural tourism is betting on our DNA and what we truly are.

According to the criteria of The Trust Project

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