[Explanation] With the normalization of epidemic prevention and control, the musical stage that has been silent for more than half a year has gradually recovered.

What will happen to the musical theatre market after the epidemic?

A few days ago, the Chinese original musical "Soul Ferry: Eternal Life" media meeting was held at Beijing Tianqiao Art Center.

As one of the pioneers of the "web drama", the "Soul Ferry" series has attracted attention since its launch in 2014, with a total of more than 5 billion views.

As one of the leading actors in the "Soul Ferry" series, actor Yu Yi returned to the musical stage this time.

In his view, previous experience and attempts in online dramas are precious assets for musical drama creation.

　　[Concurrent] Musical actor Yu Yi

　　"Soul Ferry" is a time when we haven't mentioned the concept of "web drama", and then I myself have been watching Korean dramas, British dramas, and American dramas. Then the company told me to let me play a web drama. What do you mean by web drama.

In fact, almost 7 years ago, we filmed the first season, the second season, the third season, the extravaganza, and then the final "Soul Ferry" movie, "Soul Ferry: The Yellow Spring", of course, from my heart, I think "Soul Ferry" has a full stop.

For me, when I look back, I always feel that I have never left. The reason is that I have acquired all the skills on other stages and on the battlefield, which will turn everything into bullets and ammunition. , And return to the musical stage.

　　[Commentary] Speaking of this musical derived from the popular IP for the first time, the director of the play said frankly that there are both opportunities and challenges in this attempt.

　　[Concurrent] Musical director Ma Da

　　In fact, the difficulty is quite big.

Because this is a good IP, it also has a strong audience base, and then this is the biggest pressure. How can I stand on the shoulders of giants on the basis of the original work, firstly wipe the shoulders of giants clean, and secondly It is to organize the giant's clothes. It is actually quite difficult for us to create new things on this basis.

Because you are a little careless, the original fans may not be satisfied.

　　[Explanation] Ma Da believes that the current Chinese musical drama industry is still in the stage of introducing foreign classics to cultivate audiences and learning experience, and then gradually follow up with the sinicization and originality.

In view of the fact that the global epidemic has not yet subsided, the introduction of foreign dramas is currently difficult, and the integration of China's original IP at this time has injected a "booster" into the domestic musical drama market.

Creators should seize the opportunity to dig deeper into original content.

　　[Concurrent] Musical director Ma Da

　　I started doing (musical drama) in 2008. At that time, stage plays only focused on dramas and operas, and there were a small number of dance dramas, but basically no one paid attention to musicals. And now, musicals can develop to this stage. Of course, the epidemic We are also very happy if we are re-issued due to certain influences.

(Attendance) From 30% to 50%, to 75%, maybe 100% in the future.

But now due to the epidemic, some of the global economic contexts are unable to enter. The most important thing is to see how we do it, so this time is also a test for our original creators.

　　[Explanation] In response to the previous "three-step" strategy of China’s musical drama industry “introducing the original version of musicals to cultivate the market, cultivating talents from the production process of the Chinese version of the musical, and developing its own original musicals”, the producer believes that In the post-epidemic era, the "three-step" strategy will gradually be adjusted to the "all-in-one" strategy.

　　[Concurrent] Yu Tingting, the person in charge of the producer

　　That is to say, with the producer-centered system as the core, various industries continue to "break the wall" to integrate and innovate, explore new cooperation models and develop new performance forms, thereby promoting the cultural industry to "mainly domestic circulation, international and domestic mutual promotion The new pattern of dual-cycle development" a benign transition.

　　[Commentary] It is reported that the first performance of the play will be staged at the Grand Theater of Beijing Tianqiao Art Center from November 27th to November 29th.

　　Reporter Fan Siyi reports from Beijing

Editor in charge: [Liu Xian]