[Xiaokang China] Short video platform helps farmers get rich, "audiovisual + poverty alleviation" becomes a new model of income increase

　　[Explanation] In recent years, more and more people have emerged in rural China through short video platforms to increase income and get rich.

The social attributes of the online audiovisual industry represented by short videos have become increasingly prominent.

On October 14th, at the 8th China Online Audiovisual Conference that is being held, "audiovisual + poverty alleviation" has become a hot topic.

　　Through the short video platform, the life of the 23-year-old Tibetan girl Gerungdrom has undergone tremendous changes.

She once had an annual income of only 30,000 yuan, and now she is about to build her own homestay.

At the same time, she also brought goods through live broadcast, which led to nearly 100 local farmers to increase their income.

Gerungdrom said that he had never dreamed that he could sell the specialties of his hometown out of Dashan through the Internet.

　　[Concurrent] Short video platform anchor Gerong Zhuomu

　　The government has increased the network and highways (construction), and then whether the network is good, or the electricity is good, even if an ordinary villager like me has no culture at all, I can use the (short) video (platform) Selling our mountain products on the previous page, and let more people understand some of our customs and habits, and some beautiful scenery, the (change) brought by this short video is really quite big.

　　[Explanation] Liang Qianjuan, who has transformed from traditional e-commerce, also uses short video platforms to bring goods to farmers in her hometown. In just over a year, her fans have 450,000, and her online and offline annual sales are nearly 5 million yuan.

Liang Qianjuan said that compared with traditional e-commerce, bringing goods through the short video platform gives consumers more sense of substitution and realism, and increases the interactive experience while shopping.

　　[Concurrent] Short video platform e-commerce anchor Liang Qianjuan

　　Nowadays, there are still a lot of villagers who do this kind of live broadcast or short video delivery. The basic traditional e-commerce has begun to transform. We will directly go to the farmer’s house. Let’s have a live broadcast or we will use short videos the way.

We tell our fans that the walnuts you ordered today came from this farmer’s family, and we can tell the fans about this family’s story, so that we can get the fans’ resonance.

　　[Explanation] According to the data disclosed by the vice president of Kuaishou Technology, Wang Qiang, between June 2019 and June 2020, a total of 25.7 million people in China received income from the Kuaishou platform, of which 6.64 million came from poor areas.

The short video platform allows local specialty products to "go out" and "bulge up" the pockets of villagers through various methods such as training village live broadcast masters and helping poor villages to sell goods live.

　　[Concurrent] Wang Qiang, Vice President of Kuaishou Technology Co., Ltd.

　　Everyone can shoot short videos when they pick up their mobile phones, so it lowers the threshold for creators, but it is also better, and more truly restores the true appearance of this place, whether it is this event or this place.

Because of the mobile Internet, more ordinary people have an opportunity to be understood by the outside world, so remote villages and the wonderful world outside can be connected, can be connected together, and then they can embark on the road to poverty and prosperity .

　　[Explanation] Experts said that the communication form based on short videos is close to the people and daily, which makes it easy for the public to get started, participate in it, and also provide assistance for promoting social development.

　　[Concurrent] Huang Dianlin, Associate Professor of Communication Research Institute of Communication University of China

　　Internet audio-visual is a form of communication that has a deep connection with the grassroots and the people, so it is actually integrated with society.

Internet audio-visual technology, such a new form of communication, will naturally be turned into a very effective method by social workers, government (staff), and poverty alleviation workers. Internet video media The various communication technologies included, it should be said that the next step will play a greater role.

　　Lu Yang reports from Chengdu

Editor in charge: [Liu Xian]