The activities of its 11th session concludes today at "Mall of the Emirates"
"A World of Fashion" .. 3 days in the presence of elegance
The event presented a number of high-end designs, creative arts, and awards, in addition to a number of virtual events. ■ Emirates Today
\\\\\ The activities of the 11th edition of the annual event "A World of Fashion", which came within the activities of the "Fall and Winter Dubai 2020" season, concluded today, organized by the Dubai Festivals and Retail Corporation, one of the institutions of the Department of Tourism and Commerce Marketing in Dubai.
The three-day event at "Mall of the Emirates" presented a number of high-end designs, creative arts and awards, in addition to a number of virtual events with the participation of a number of the most prominent fashion designers from the UAE and abroad.
The activities of the first day of the event included honoring prominent women’s personalities at the current year’s session of the Arab Women’s Award in 17 categories, including the fields of philanthropy, entrepreneurship, fashion and sports, especially Emirati women and Arab women living in the UAE, where the ceremony will be held in the «Mall of the Emirates» according to For health, safety and social distancing guidelines in force in the UAE.
The events were held at "Mall of the Emirates" in conjunction with the arrival of the latest Fall and Winter 2020 fashion collections, to combine fashion, beauty and art in one place, and included organizing a special party for children with the participation of many brands, and a number of virtual shows and events presented by fashion designers and beauty experts, in addition to The launch of "Harper's Bazaar Fashion Window", which displays a variety of 360-degree views from the windows of famous stores in "Mall of the Emirates", on Saturday.
The "World of Fashion 2020" event presented a sparkling celebration of the world of elegance and high fashion design.
The event brought together fashion leaders, major brands and influential figures to highlight the latest trends and developments in the fashion industry.
The event, which adheres to social distancing guidelines and procedures, also presented a range of experiences and expertise, including Artsy Music, fashion and fashion videos, and live dialogue sessions that include questions and answers with leading fashion experts.
This event is part of the activities, experiences and events prepared by the editorial team and fashion experts of Harpers's Bazaar.
The movie "A World of Fashion at Mall of the Emirates", which documents the stages of the transformation of the mall into a unique large theater dedicated to fashion show, will be shown after the end of working hours, under the title "A Night at the Mall". And the music, which includes the most prominent fashion figures and models, and a group of the most prominent Arab female faces, who shine through a selection of collections fall-winter 2020, while taking over the leading mall.
The event organized exclusive dialogue sessions via video technology, in which a group of prominent and famous figures in the world of fashion and beauty participated.
Among the participants will be the creative director of the Malaysian luxury shoe brand "Jimmy Choo", Sandra Choi, who will show the audience the sources of inspiration for the brand's latest designs.
A modern celebration
Nada Abu Saab, Marketing Director of Shopping Centers at Majid Al Futtaim Real Estate, said: “We worked in the 11th edition of the event to organize a modern celebration that includes multiple platforms, to display the new shopping experiences and customer experiences that we have developed, while we provided shoppers, fashion lovers and pioneers in this field with an impressive platform. Attractive and appropriate for communication, interaction and entertainment, and we have done our best to ensure that the varied (A World of Fashion) program provides live and virtual experiences at the same time, which confirms our ability to adapt and develop to suit the current period without the need to shorten the experiences that we provide.
We attach great importance to preserving the safety of our customers while enabling them to learn about various unique fashionable fashion and beauty products.
We are proud of the pioneering role Majid Al Futtaim plays in providing such unique experiences, as we continue to enhance our distinguished position in the field of innovation in the retail sector.
The event (A World of Fashion 2020) will be an ideal start for the upcoming Fall and Winter 2020 collections, through special courses, exclusive product presentations, and panel discussions with experts that will take place over the coming days. ”
Choose scents
The event consisted of four sections, focusing on the themes of development, advancement and empowerment, and included an integrated program, such as presenting interactive personal experiences hosted by famous brands. During the "Gucci" perfumes course, the attendees were introduced to the process of selecting smells and experimenting with the skills of mixing perfumes, in addition to the activity of "Kids". Party »(Kids Party) for mothers and their daughters, to make the fashion choices together, during an exploratory tour of the latest looks for children, and at the same time they will work together on the implementation of distinctive art and crafts pieces.
Visitors can also enjoy discovering the secrets and method for selecting groups for the new season, through an interview with Q.
The event organized exclusive discussion sessions via video technology, in which a group of personalities participated.
The event featured the latest trends and developments in the fashion industry.
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