American streaming giant Netflix is ​​localized for Russia.

The interface of his website and applications has been translated into Russian, and soon the Russian-language accounts of the service in social networks and the support service will begin to work.

The service will be available daily, from 10:00 to 22:00 Moscow time.

Also, from now on, platform users can pay for a subscription in rubles.

It is expected that popular films and TV series, including the products of the Netflix Originals line, will be dubbed into Russian and supplemented with Russian subtitles.

“Starting today, we not only offer our service in Russian, but are also pleased to announce that content from the Netflix Originals line, dubbed into Russian, will appear on the platform.

For example, the series "The Ghosts of Bly Manor", the films "Hubie's Halloween" and "David Attenborough: Life on Our Planet."

More Russian content will also be presented, including the Epidemic series, which is already available on Netflix around the world, ”the company said in a statement.

The operator of the service on the territory of Russia is the National Media Group.

It is noteworthy that this company owns its own online video service, which is currently a competitor to Netflix in Russia.

In September, the CEO of NMG Olga Paskina noted that the deal to localize the American streaming service is part of the implementation of a strategy to achieve leadership positions in the digital and content segments in Russia.

  • © Still from the movie "Moving up" (2017)

Russian segment

Currently, the service library includes about 40 Russian-made tapes, but it is expected that by the end of the year their number will increase to 100.

On Netflix, you can watch Russian TV series Sparta, Fartsa, Locust (all three were filmed by Yegor Baranov), Trotsky by Alexander Kott and Konstantin Statsky, Method by Yuri Bykov, Major by Konstantin Statsky;

full-length films "Legend No. 17" by Nikolai Lebedev, "Moving Up" by Anton Megerdichev, "Coach" by Danila Kozlovsky and others.

On October 7, the service launched the Russian TV series "Epidemic" (in the English version - To the lake).

According to media reports, this project was sold for a record amount for Russian producers - $ 1.5 million. The previous record belonged to Better Than People, the first domestic serial movie released under the Netflix Original brand ($ 1 million).

On October 11, four days after its release, Epidemic climbed to the fourth most watched Netflix series rankings.

One of its viewers was the writer Stephen King.

He was pleased with what he saw, called Epidemic "damn good" and compared it to a spaghetti western.

The film was directed by Pavel Kostomarov ("The Law of the Stone Jungle", "Chernobyl: The Exclusion Zone"), the roles in the project were played by Kirill Kyaro, Victoria Isakova, Maryana Spivak and Yuri Kuznetsov.

The story is based on the novel by Yana Wagner "Vongozero".

For the first time "Epidemic" was shown in April 2019 at the international festival of TV series Cannes Series.

In addition, the picture in the form of an hour and a half film participated in the competition of the Moscow International Film Festival.

  • © Shot from the series "Epidemic"

Due to the plot component, "Epidemic" has become especially relevant in the context of the coronavirus pandemic.

According to the plot of the tape, Moscow is covered by an epidemic of an unknown virus.

The main symptoms are weakness, severe cough.

Then - discoloration of the eyes.

The capital is being quarantined.

Farther from Moscow, to Karelia to Lake Wong, two families go - Sergei (Kyaro) with his former and current wives and their children, as well as Sergei's neighbor, his wife and daughter.

They will try to protect themselves from the virus, distraught and violent people, while simultaneously smoothing out conflicts that constantly arise within their circle.

In September it became known that the first Russian documentary to appear on Netflix would be a project by the Russia 1 TV channel about one of the oldest Russian prisons.

The tape entitled "Crosses" will be available in Russian with English subtitles.

It was noted that the release on the service will take place on January 1, 2021, after the film has passed international film festivals.