Museums have become a popular place to watch performances and movies. The enthusiasm for watching performances and movies is full of


　　colorful holidays and cultural life (in-depth observation)

　　During the National Day and Mid-Autumn Festival that just ended, many people went out of their homes to visit relatives and friends, travel and leisure. While scenic spots in various places ushered in the peak of tourism, various cultural institutions also brought colorful cultural activities to the people.

The well-planned cultural exhibitions, offline performances with great dramas, and colorful cultural and entertainment activities light up people's holiday life.

With the continuous improvement of the level of public cultural services in China, more and more ordinary people feel the "cultural flavor" of the New Year's Day.

　　Museum exhibitions are sought after

　　On October 1, Zhang Xin, a tourist from Beijing, visited the Nanyue Palace Museum in Guangzhou. This was her first stop in Guangzhou.

"I came here first to trace the roots. Not only can you learn about the South Vietnamese culture more than 2,000 years ago, but you can also learn about it through the'Yunshan·Zhushui·Yangcheng-Historical Memory and Urban New Appearance Exhibition of the Famous City Guangzhou The past and present of Guangzhou City.” There are not a few tourists like Zhang Xin who visit the museum. According to statistics, the Nanyue Palace Museum receives an average of 4,000 visitors a day during the long holiday, which is about five times that of normal days.

　　In Shenyang, Liaoning Province, at 9 a.m. on October 2, visitors to the Liaoning Provincial Museum lined up 30 meters long at the entrance, waiting to check the appointment code and health code before entering the museum.

The Mausoleum Museum of the First Emperor Qin Shihuang in Shaanxi was “popular”. During the 8 days of the National Day and Mid-Autumn Festival, 339,354 ticket-purchasing audiences were received. The terracotta warriors and horses dedicated highway were congested almost daily.

In Nanchang, Jiangxi, the Han Dynasty Haihunhou Kingdom Ruins Park became a popular "punch-in place", and the number of online reservations in the park reached the upper limit of 7,000 daily appointments during the long holiday.

Tickets for the Palace Museum's long holiday period were fully booked at the end of September. In order to meet the demand of visitors, the number of daily reservations has been increased to 30,000 since October 1.

　　Behind the enthusiasm for visiting is the powerful attraction of the exhibition content.

During the long holiday, many museums have carefully planned and launched temporary exhibitions of fine products, bringing a cultural feast to the audience.

　　The Sichuan Museum received 40,755 audiences during the long holiday. Most of the visitors came for the “Long Song of the Heavenly Road-Joint Exhibition of Fine Cultural Relics in Seven Provinces and Regions along the Tang-Pan Ancient Road” specially launched during the holiday of the Museum.

Carefully selected 189 pieces/sets of exquisite cultural relics from 7 provinces and regions including Qinghai, Gansu, Shaanxi, Ningxia, Xinjiang, Tibet, and Sichuan, reflecting the special value of the Tang-Tibetan ancient road to Han-Tibet cultural exchanges and its significance to the areas along the route .

During the long holiday of the Bada Shanren Memorial Museum in Beijing, the “No Axe and Chisel Marks · Dialogue with Qi Baishi-Exhibition of Works from the Collection of Beijing Art Academy" brought together 85 works of Qi Baishi from the collection of Beijing Art Academy, including "Flock of Chickens" and "Shrimp in Mountain Stream". Some of Qi Baishi's manuscripts were also exhibited to the audience for the first time.

　　Since the "13th Five-Year Plan", the construction of Chinese museums has accelerated, with an average of one new museum added every two days, reaching an average of 250,000 people owning one museum.

Various types of museums and high-quality exhibitions are constantly meeting the growing cultural needs of the masses.

According to statistics, as of the end of 2019, the number of museums registered nationwide reached 5,535, an increase of more than 260 times over the 21 in the early days of the founding of New China; the number of free museums reached 4,929, and it received 1.022 billion visitors throughout the year.

　　Bright performance in the performance market

　　From October 5th to 7th, the 2020 Beijing Strawberry Music Festival will be held on the lawn near Gate 1 of Beijing Expo Park. On the first anniversary of the end of the 2019 Beijing Expo, the Expo Park once again ushered in a peak of passenger flow.

During the long holiday, 80,000 tourists visited the park and more than 30,000 spectators participated in the Beijing Strawberry Music Festival.

As one of the first large-scale public events held in Beijing since the epidemic, the lively music festival brought the festive atmosphere to a climax.

　　In addition to Beijing, Strawberry Music Festival also sings in Chengdu and Harbin.

Qingdao Phoenix Music Festival, Shanghai National Tide Music Carnival, Chengdu Cactus Music Festival, Suzhou Paradise Forest International Electronic Music Festival, Forever Young Haikou Music Festival, etc. also sing in various places, allowing music lovers to gather together and enjoy their holiday life.

　　At present, large-scale concerts have not yet fully recovered. Music festivals and live houses have become popular choices for music fans for leisure and entertainment, and their consumption data has performed well.

Barley data shows that from October 1 to 8, there were more than 20 large-scale music festivals nationwide, an increase of 130% over the same period last year, a box office increase of 113% over the same period last year, and over 60% of users chased stars across cities.

　　In terms of theater performances, drama and cross talk performances were fully restored.

Happy twists, Meng Jinghui series of dramas, and Deyun Society Crosstalk Conference began in major theaters.

According to data from Barley, during the long holiday, there were more than 3,400 theater performances nationwide, an increase of 6% over the same period last year. Among them, Shanghai, Hangzhou, Nanjing and other cities in the Yangtze River Delta have become major theater performance box office contributions.

　　Although offline performances are hot during the long holiday, the epidemic prevention and control has not slackened.

Beijing music lover Cai Junming said: "I participated in the Beijing Strawberry Music Festival on October 6, and the audience needed to go through 3 tests before entering the venue. Not only my health code and tickets, but also two body temperature monitoring. And strict security checks. Visitors enter the venue with real names and information can be traced. "Such strict epidemic prevention and control measures made her feel at ease.

　　According to Barley’s "Observation of National Day Performances in 2020", during the National Day, there were more than 4000 offline performances; consumer demand in second-tier and lower cities was particularly strong; the market consumption structure was "younger", with "post-95s" and "post-00s" becoming The main force of offline performance consumption in National Day stalls.

　　In addition to offline performances, good movies gathered during the long holiday, setting off a movie-watching boom.

The National Day file in 2020 ended with a box office of 3.95 billion yuan, becoming the second highest box office in history.

According to the lighthouse data, this year’s National Day screenings reached 3.14 million, with a total of 99.594 million viewers. The top three box office movies "My Hometown and Me", "Jiang Ziya" and "Win the Championship" contributed 90% of the box office.

　　Home and country feelings into it

　　This year's Mid-Autumn Festival coincides with the National Day holiday, and cultural and entertainment activities in various places are integrated into the theme of the home country, allowing the general public to experience a strong patriotic atmosphere during the holiday and jointly celebrate the motherland's birthday.

　　On the morning of October 1st, in Shenyang Middle Street, Liaoning Province, which has a history of hundreds of years, 30,000 five-star red flags were displayed in the wind. With the melody of "Today is Your Birthday", more than 1,500 people came from enterprises and institutions, communities, schools, and business Representatives of the masses in the circle walked and sang while waving the national flag, which opened the prelude to the "Long Live the Motherland" large-scale flash event.

Beijing Dongcheng District held an online signature and message activity for minors "Salute to the National Flag", which attracted nearly 140,000 people.

Daming Lake Park in Jinan, Shandong launched the "Birthday Birthday Moon and Yuanming Lake" garden party. The wonderful cultural performances and the rich variety of cuisines and cultural and creative products made the reception of tourists hit a new high.

The Hongqi Canal Scenic Area in Anyang, Henan carried out the "I take a photo with the national flag" activity, and the Baoquan Scenic Area in Xinxiang carried out a live reading activity of "Reading China" by thousands of people, which was praised by tourists.

　　During the long holiday, the night sky of many cities is lit by brilliant light shows, bringing citizens and tourists a novel nightlife experience.

　　As night fell, along with the bells of Jianghan Pass, the words "Long live the motherland" appeared on large buildings on the banks of the Yangtze River and Han River in Wuhan. A phoenix was reborn from the Yellow Crane Tower, slowly waving its wings and flying into the sky... On the evening of September 30, a stunning large-scale light show was staged in Wuhan.

With the theme of "Salute to the Motherland", the light show is divided into three parts: "Chinese Spirit", "Chinese Power" and "China's Responsibility". There are pictures of paying tribute to heroes and resuming production, as well as landmarks of Wuhan such as the Yellow Crane Tower and Jianghan Pass. There are also elements such as the thousands of miles of the Yangtze River and 56 ethnic groups that are holding hands together.

The light show was held for 9 consecutive nights and lasted until October 8.

　　On the evening of October 1st, beside the Guangzhou Tower, a formation of 1,000 drones slowly lifted into the sky, changing into a lantern pattern composed of the words "Mid-Autumn National Day", showing the silhouettes of urban buildings such as the Guangzhou Tower, the Five Rams Statue, and the Pazhou Exhibition Center Portraits of anti-epidemic fighters such as Academician Zhong Nanshan brought an 8-minute wonderful light and shadow performance to the audience.

On the 170-meter-long water curtain in the sub-center of Beijing city, 22 laser projectors projected a huge multimedia water curtain show, making the Grand Canal at night more fascinating; in the historical and cultural district of Xinanli, Nanjing, the colorful lanterns are dazzling and restored Hundreds of years ago, there was a flourishing scene of the Lanqiao Light City in Jinling.

Zhang Pengyu