"Shanghai Ladies Group" is still a hot topic.
The Beijing News reporter's investigation found that a complete "prestige wealth industry chain" already exists: in addition to ordering, there are people who "manufacture" people by buying fake Moments, modifying Moments positioning, and using taxi software to order luxury cars to take pictures. Assume.
Shanghai's news media veteran Zhao Lin (pseudonym) has been following the pseudo celebrity circle for many years.
In Zhao Lin's view, most of these girls were born in ordinary families and used the gimmicks of celebrities to package themselves. The purpose is not only to meet the children of the rich family, but also to attract fans and become online celebrities with goods.
But ordinary girls disguised as "female ladies" take time and effort.
Some people claim to have joined the circle of pseudo celebrities, but everyone in the circle understands that it is almost impossible to squeeze into the upper class. They just want to get more benefits.
After spending more than 100,000 on the "packaging fee", he chose to leave because he could not afford the huge expenses.
Install rich photo material.
E-commerce platform screenshot
Shanghai "Fake Lady"
"Bulgari Hotel 5000 yuan Bund view room, a group of 40 people only need 125, enter the hotel at different times." "15 people in the Ritz-Carlton share a single room, each person only needs 200, can live in every night The top hotel in the magic city of 3000."
On October 12, an article about "Shanghai Ladies Group" sparked heated discussion.
The two hotels mentioned in the article: The Ritz-Carlton Shanghai and the Bulgari Hotel both responded to this matter. All guests need to check their faces for real-name authentication when checking into the hotel. There is no similar case of ordering.
"This article is too exaggerated. Usually this kind of order will not exceed 6 people." Zhao Lin has been paying attention to the Shanghai pseudo celebrity circle since 2013.
In Zhao Lin's view, most of these girls were born in ordinary families, and only used the gimmicks of celebrities to package themselves.
Zhao Lin divides the pseudo-ladies into three categories.
People who mingled on major social platforms may want to become a net celebrity with goods, attract fans through photos showing off their wealth, and then attract investment and products, and then promote beauty, food, clothing, and homestay experience.
On the afternoon of the 13th, reporters from the Beijing News joined an internet celebrity announcement group. Many merchants’ promotion needs in the group showed that fans of online celebrities with goods need to have good looks, good figures, beautiful personal homepage pictures, and fans must reach a certain level. More than the number.
Zhao Lin believes that among the pseudo celebrity groups, the public is most familiar with the second type: they hope to date wealthy children and raise their class through false "white rich and beautiful" personalities. They often publish on some international social software. Information; and the third group of people involves illegal transactions in erotica and exists in various domestic short video platforms.
Fight orders and take photos to show off your wealth
By chance, Wuhan internet celebrity Xie Ming (pseudonym) joined the local internet celebrity circle.
"The group is full of small Internet celebrities with Douyin, who claim to be celebrities, and show all kinds of luxury car packages every day."
Xie Ming discovered through an offline activity that these so-called celebrities are actually far from the real situation. Their mobile phones also contain Taobao leaks and order orders, but they just package themselves as "white and rich."
As mentioned in the article, because of their own low income, in order to complete the perfect packaging, pseudo ladies choose to fight orders in the circle.
Zhao Lin introduced that from food and drink shooting to wearing shooting, to cosmetics shooting, and even luxury hotel shooting, you can find someone to fight, but they all operate in a small circle.
The purchased items are spread out separately, and the clothes worn are not washed as much as possible. After being idle, they will be sold on the idle fish.
Even if the orders are put together, these expenditures are still a large investment for some people.
A person who has joined the pseudo-celeb community once mentioned that everyone in the circle understands that it is almost impossible to squeeze into the upper class, but just want to get more benefits.
The above-mentioned girl confessed that she spent more than 100,000 yuan on the "packaging fee", and finally left because she could not afford the huge amount of expenses.
In order to reduce packaging costs to the greatest extent, some pseudo-celebs will not buy physical objects and lease luxury cars.
A reporter from the Beijing News contacted a car rental agency in Shanghai. The customer service said that it costs 4,500 yuan to rent a Porsche every day, and the rental starts for at least three days when driving.
Zhao Lin mentioned that in order to save money, some people will order "luxury cars" in the taxi-hailing software, and ask the driver to pick up and take pictures, and leave as soon as the pictures are taken.
Some people will also buy a bunch of empty bottles and gift boxes from luxury brands on second-hand platforms and stack them together to take pictures to "show off their wealth."
In response, a reporter from the Beijing News searched for "empty cosmetic bottles" on a second-hand platform and found that the SK2 series of empty bottles ranged in price from 20 to 60 yuan, and related gift boxes and handbags were in 10 to 50 yuan.
"Friends Moments Show Noodle" merchandise.
Screenshot
58 yuan arbitrarily modify Moments positioning
During the packaging process, some people find a more cost-effective and convenient way: go directly to Taobao to buy Moments to display pictures and false positioning, and then publish them in their Moments to create luxurious personalities.
On October 13, a reporter from the Beijing News entered the keyword "positioning in Moments of Friends" in the e-commerce, and there were many shops where the map positioning could be modified.
Some sellers said that 58 yuan can be arbitrarily modified domestic positioning, 98 yuan can be positioned around the world.
After payment, the seller will send a tutorial to modify the positioning of the circle of friends.
In May of this year, a reporter from the Beijing News investigated and found that there are still many shops on the e-commerce platform that provide the "friend circle display" service.
The introductions of these stores all mentioned: By purchasing services, you can create high-end personal settings in the circle of friends, improve the quality of life, and attract the opposite sex.
The goods include graphic and video materials such as tourism, high-end restaurants, luxury cars and mansions, golf, etc. The price of goods is generally around three to four tens of yuan.
When asked about the source of the pictures, a seller said that the materials came from other people's pictures stolen by his team's employees for a long time, and some of them were original.
When buyers are worried about the collision of pictures after purchase, the merchants said that they can buy high-priced goods, and there will be online disk groups and exclusive WeChat group posting pictures.
On the 13th, a reporter from the Beijing News once again searched for words such as "Circle of Friends" through e-commerce, and found that the links for selling pictures were no longer valid.
However, there are still shops that focus on personal image transformation, high-end party organization, and customized shooting of the display surface of the circle of friends, and they claim to be able to tour the country for shooting.
A reporter from the Beijing News contacted one of the shops, and the customer service said that they would go to Changsha for a two-day shooting. The registration amount was 1999 yuan per person, with 8 places and more than 20 refined photos.
The subjects are both men and women, and boys can provide multiple outfits for free, recommend hairstyles, and make image transformations for them.
"I don't want to say more in the self-media era." When a reporter from the Beijing News wanted to ask more questions, the above-mentioned customer service seemed very alert.
"After the hot search on the Shanghai celebrity group incident these days, too many onlookers have come to ask, and the news can't come back."
New Beijing News trainee reporter Wu Caiqian and intern Zhang Congjing
Edit Zuo Yanyan
Proofreading Jianing