An event that brings together international names and exclusive luxury brands

"A World of Fashion 2020" .. Fashion, beauty and art under one roof

'A World of Fashion 2020' is a five-day celebration of the world of elegance.

From the source

The "A World of Fashion 2020" event will be launched at "Mall of the Emirates" until October 17th, coinciding with the arrival of the latest Fall and Winter 2020 fashion collections, to combine fashion, beauty and art in one place.

The "A World of Fashion 2020" event presents a sparkling celebration of elegance and haute couture.

The five-day event brings together fashion leaders, major brands and most influential figures to highlight the latest trends and developments in the fashion industry.

The event, which adheres to social distancing guidelines and procedures, offers a range of experiences and expertise, including Artsy Music, fashion and fashion videos, and live Q&A sessions with leading fashion experts.

This event is part of the activities, experiences and events prepared by the editorial team and fashion experts of Harpers's Bazaar.

The movie "A World of Fashion at Mall of the Emirates", which documents the stages of the mall’s transformation into a large, unique fashion theater, will be shown after work hours.

Entitled "A Night in the Shopping Center", this distinctive production explores the relationship between fashion and music, as it includes the most prominent fashion figures and models, and a group of the most prominent Arab female faces, who shine through a selection of fall and winter 2020 collections, while taking over the leading mall .

Exclusive video chat sessions are also held, with a group of prominent and famous figures in the world of fashion and beauty.

Among the participants will be the creative director of the Malaysian luxury shoe brand "Jimmy Choo", Sandra Choi, who will show the audience the sources of inspiration for the brand's latest designs.

Nada Abu Saab, Marketing Director of Shopping Centers at Majid Al Futtaim Real Estate, said: “A World of Fashion is back in its 11th edition.

We have worked to organize a modern celebration that includes multiple platforms, to showcase the new shopping experiences and customer experiences that we have developed, while offering shoppers, fashion lovers and industry leaders an impressive and attractive platform for communication, interaction and entertainment.

We have done our best to ensure that the varied "A World of Fashion" program provides live and virtual experiences at the same time, which confirms our ability to adapt and develop to suit the current period without the need to shorten the experiences we provide.

We attach great importance to preserving the safety of our customers while enabling them to learn about various unique fashionable fashion and beauty products.

We are proud of the pioneering role Majid Al Futtaim plays in providing such unique experiences, as we continue to enhance our distinguished position in the field of innovation in the retail sector.

The event (A World of Fashion 2020) will be an ideal start for the upcoming Fall and Winter 2020 collections, through special courses, exclusive product presentations and dialogue sessions with experts, which will take place over the coming days.

4 sections

This event consists of four sections focusing on the themes of development, advancement and empowerment.

Visitors will have the opportunity to participate in an integrated program, which includes interactive personal experiences hosted by famous luxury brands, such as: "Gucci", "Swarovski" and "Christian Louboutin".

During the "Gucci" perfumes course, attendees are introduced to the process of selecting smells, as well as experiencing the skills of mixing perfumes, in addition to the "Kids Party" event, for mothers and their daughters to make modern fashion choices together, during an exploratory tour of the latest children's looks. At the same time, they will work together to create distinctive artistic and craftsmanship pieces.

Visitors can also enjoy discovering the mysteries and style of choosing collections for the new season, through an interview that will be broadcast live with Swarovski's masterpiece designer, Zainab Al-Hashemi, as well as a live presentation of the latest Christian Louboutin options for the autumn and winter season.

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