60% of changing fashion shows brands announced online only October 13th, 5:31
"Fashion Week Tokyo", which introduces the latest fashions in Japan, started on the 12th, and the brands that participated online due to the influence of the new coronavirus have innovative productions such as short movies with their respective brand messages. I showed my work with expressions that make full use of.
"Fashion Week Tokyo" is held twice a year as a place to disseminate the latest Japanese fashion both domestically and internationally, but this time it was canceled due to the influence of the new coronavirus, and this time as well. Approximately 60% of the 39 brands participating to prevent infection will announce online without a show at the venue.
Eight brands appeared on the 12th of the first day, of which the brand that performed the show at the unattended venue and distributed online also used multiple special cameras to pose the model on the rotating runway. We delivered images taken from all angles in real time.
On the other hand, the brand, which was announced only online, emphasizes the texture and form of the material with monochrome and slow motion images, and uses images of models walking on the sandy beach in the summer when snow is scattered, Ingenuity unique to online was seen, such as expressing the theme of "clothes".
Hiroshi Furumoda, the secretary general of the organizer, said, "The fashion show that fuses real and online, which continues trial and error in the corona wreck, may evolve further as a new expression method."
"Fashion Week Tokyo" is open until October 17th.