She emphasized that excellence is not difficult and does not require huge budgets
Salama Al Dhaheri: My designs respect the authentic Emirati traditions
Young Designer: I have upcoming projects to enroll in one of the most prestigious fashion design schools in Europe.
From the source
picture
The story of Salama Al Dhaheri began with designs at an early age, as the young Emirati became attached to the “sketches” that she mastered on paper, at a time when her parents were keen to provide her with moral support at the beginning, before they contributed together to support her financially in order to create A small workshop at home, in which she can work on her new creative project.
Salama said at the beginning of her dialogue with Emirates Today: “My mother’s interest and talent in the field of drawing on traditional costumes had the greatest impact on developing my talent in the field of fashion design, at a time when my father encouraged me to continue in this field and suggested to me the idea of creating a private workshop. Through it, I can save time and effort and work more freely to implement the various designs that I create. ”
The designer advised young Emiratis who wanted to go through their first experience in the field of entrepreneurship and new projects, stressing that “launching and excellence in the field of creativity is not as difficult as some imagine, and it does not require huge budgets. I started my own project with a very small amount, but thanks to the support of my family. "My continuous and serious work, I was able to succeed, and I was able to move forward in achieving my old dream."
talent
Salama's enthusiasm and her desire to expand her talent and take her to wider horizons, contributed over time to defining her artistic identity and her own imprint in the design of dresses, the field that she excelled in embodying on the ground, challenging her age and modernity of her experience, confirming that she is constantly looking for sources of innovation in the world of fashion And fashion, "I like to present feminine designs that suit all tastes and sizes, and contribute to highlighting the aesthetics of each individual woman. I am always busy with my new designs ideas by presenting a selection of simple everyday pieces that suit all times."
The Emirati designer added, “I tend to constantly devote a youth fashion line entitled dresses that I consider to be the most elegant and feminine icons of every woman, while I preserve in every piece I design on the requirements of the conservative Emirati environment and the principle of modest fashion through which I keep close to the authentic traditions of Emirati society, and the requirements of the girl. UAE consuming fashion ».
A remarkable turnout
About the materials Salama relies on in her youthful fashion, she explained: “I always rely on various types of fine fabrics and high-quality materials, in addition to my reliance on (chiffon) often. The same applies to (crab) materials, which I mean to impart a kind of The lightness and flow of my designs, which, by the way, attracts most of the girls to my work.
She drew attention to the increasing demand that her cut has become among Emirati women: “I watch with pride and happiness the increasing demand of girls for my designs, which I have come across by chance in the street, or whose pictures come to me by friends, which increases my faith in my talent and my determination to present a brand that transcends the borders of the Emirates to the Gulf, And then to the Arab world ».
Ambition
Despite her early talent in the field of design, Salama did not choose to go to fashion schools, but rather chose the field of business administration at Zayed University, adding: “I am trying to learn how to manage business and successful projects to manage my future project. As for the design field, I have upcoming projects to join one of the schools Designing the most prestigious fashion in Europe, to refine my talent and my experience in this field ».
She noted that she benefited from her permanent summer trips to Paris, the capital of world fashion, “My summer residence in France allowed me to closely examine the most important and prominent international fashion lines, in addition to getting acquainted with the most famous fashion houses, and the modern designs and touches they offer that help me enrich and support my experience in The field, in which I started about six months ago with the inauguration of my new brand (Lamier), which began to receive attention and follow-up from various segments of women, while during this period I am working on launching the brand’s official website, which I hope will contribute to enhancing my brand designs on digital spaces » .
The colors of Salama collections are characterized by warm and comfortable pastel colors that suit the options of loose-fitting spring and summer dresses, which the owner described by saying: “I tend most often to comfortable colors for the beholder, which mainly contribute to adding a kind of additional elegance to the designs and ideas that I intend to implement in a group. The dresses and costumes that I offer ».
Challenges and stakes
On the most prominent challenges she faced in the field, the young woman Salama revealed the desire of some of her customers to test her designs before purchasing them, out of their lack of conviction in the ability of a girl not older than 20 years old to present dresses of a high degree of quality and perfection, but this stereotype quickly faded after The first tests, after Salama was able to win the confidence of everyone who tried her designs, thanks to her constant bets on renewal and on the quality of the materials.
Virtual safety:
“My mother’s interest and talent in drawing on traditional signs had an impact on developing my talent.”
I aspire to reach my designs beyond the borders of the Emirates, to the Gulf and the Arab world.
Follow our latest local and sports news, and the latest political and economic developments via Google news