The box office of the eight-day National Day movie this year was 3.95 billion and 5.05 billion in the same period last year
Is the box office of the National Day movie less than last year, is it happy or worried?
According to data from the National Film Specialty Office on the 8th, the box office of Chinese movies from October 1 to 7 was about 3.69 billion yuan, ranking second in the box office of the National Day of Chinese Film History.
As for the box office for the eight-day holiday, according to the real-time data of the Beacon Professional Edition, as of 21:00 on October 8, the total box office for National Day viewings exceeded 3.95 billion, and the total number of viewers was nearly 100 million.
Among them, "My Hometown and Me" topped the National Day box office with 1.87 billion box office, "Jiang Ziya" ranked second with 1.38 billion box office, and "Winning Championship" generated 360 million box office during the National Day and became the third runner-up with a cumulative box office of 640 million.
In 2019, the box office of the National Day stall was 4.466 billion in seven days and 5.048 billion in eight days.
This year's long eight-day National Day stall, both the first seven days and the entire eight-day box office are not as good as last year.
Therefore, some people believe that this year's National Day file was defeated by the contradiction between the theater and the distributor, and the film party's insufficient propaganda efforts, which led to the bad news of the domestic film market.
Is it true?
Seven films in National Day files are each wonderful
This year's National Day blockbusters gathered together, making the film market continue to heat up.
The joining of seven films including "Winning Championship", "My Hometown and Me", "Jiang Ziya", "Vanguard" and "Home at One Point" has greatly increased the popularity of the National Day file market.
Among the several popular films in the National Day file, "Win the Championship" took the lead, and the file was adjusted to September 25, which opened the prelude to the National Day film war.
The film is based on the story of the Chinese women's volleyball championship. It is directed by Chen Kexin and starred by stars such as Gong Li, Huang Bo and Wu Gang.
The word-of-mouth and box office performance of this film is quite stable. It is no surprise that it won the top three, and the film has a strong backing. In recent days, the proportion of the film has increased significantly, from 8.7% on the 1st to 13.5% on the 7th. The proportion of visitors also rose from 5.90% to 10.8%.
Compared with "Win the Championship" struggling to open up the market, "My Hometown and My Hometown" and "Jiang Ziya" can be described as taking advantage of their strengths, and the two films are already considered hot when they are released.
"My Hometown and Me" is a companion article to "My Homeland and Me" which was popular in the National Day file last year, and it was still shot in the form of a short film collection.
The film brings together well-known directors such as Ning Hao, Xu Zheng, Chen Sicheng, and many celebrity actors to show the development and changes in various parts of China in a comedy way. Among them, Shen Teng and Ma Li co-starred in "Ma Liang" and Uncle Ge Youge The lead role of "Beijing Good Man" "laughs" was fruitful, while the "Last Lesson" of Xu Zheng and Fan Wei's collaboration made the audience tearful.
The National Day box office shows that the movie market has come out of the shadow of the epidemic
In 2019, the box office of the National Day stall was 4.466 billion in seven days and 5.048 billion in eight days.
However, last year’s National Day files resonated with the 70th anniversary of the founding of the People’s Republic of China. The blockbuster films "My Motherland and Me", "The Captain of China" and "The Climber" were fully exerted, making cinema viewings reach their peak.
Although this year's performance is not as good as last year, it is significantly higher than the 2.412 billion yuan in 2017 and 1.909 billion yuan in 2018, setting the second largest box office record in the National Day of Chinese Film History.
Moreover, this year's movie volume is not very large, affected by the epidemic, the schedule rhythm has also been disrupted.
This year’s National Day files are mixed with complex factors: firstly, due to the impact of the epidemic, the attendance rate of theaters must not exceed 75% of the rigid regulations; coupled with the need for epidemic prevention measures, the number of films discharged has decreased.
A theater manager revealed that if the number of films scheduled for the National Day file last year was 45 games per day, this year would only be able to line up 37 games at most; secondly, films such as "Winning Championship" and "Jiang Ziya" have spent a lot of manpower and material resources on the promotion and marketing of the Spring Festival file. The publicity of the stalls is difficult to usher in another climax; third, this year’s National Day holiday is the most important holiday after the epidemic has stabilized. Many people return to their hometowns to meet friends, and the number of people entering the theater has been diverted.
Therefore, the National Day box office results show that the Chinese film market has come out of the shadow of the suspension caused by the epidemic, and the resilience is gratifying.
Good content is the last word
However, this year's National Day files did have problems with certain films driving high and low, and insufficient sustainability.
"Jiang Ziya" is the second part of the "Mythology Trilogy". The first part is "Nezha's Devil Child Comes to the World" which set a box office miracle last year.
However, compared with the distinctive theme and smooth narrative of "Nezha", "Jiang Ziya" has loopholes in the plot and the theme is also unclear. Although the brand effect of "Nezha" attracted many audiences into the theater, but then The word-of-mouth has dropped significantly, failing to continue the glory of "Nezha".
It seems that if we want to keep the film market in a highly excited state, we still need more outstanding works.
Ming Zhenjiang, chairman of the China Film Producers Association, said in an interview with Xinhua News Agency that good content is the last word.
After two years of cultivating high-quality theme movies, National Day files are increasingly becoming one of the most important periods in the film market. Going into the theater to watch movies is becoming a new folk custom for National Day and Mid-Autumn Festival.
This year's National Day movies have better met the demand for viewing movies that had been suppressed for more than half a year, and boosted confidence for the further effective and orderly recovery of the movie market.
So far, the box office gap with North America is only $100 million
Behind the many films in the National Day files are more than 60 film production companies such as Light Media, Beijing Culture, and Alibaba Pictures. Therefore, the National Day files have also become a test of Chinese film performance.
So far, this answer sheet is well done.
This year, my country's movie box office has exceeded 12.2 billion yuan (1.8 billion US dollars), which is only 100 million US dollars behind the world's largest box office in North America.
With the emergence of diversified types of content, the blessing of digital publicity, and the effective control of the epidemic, the attendance rate has been increased to 75% and other factors, the next thing people will pay attention to is the remaining nearly three In just a few months, can China’s movie box office win another 10 billion and rush to 20 billion at the end of the year?
This is undoubtedly of great significance to Chinese films.
Text / reporter Xiao Yang