Chinanews client, Beijing, October 9th (Ren Siyu) How many movies did you watch during the past 8 days of vacation?

　　The National Day box office in 2020 ended with nearly 4 billion box office data. According to the data of the National Film Specialty Office, as of 24:00 on October 8, the box office of the National Day box this year reached 3.92 billion yuan, ranking second in the box office of Chinese film history and National Day box office. Nearly 100 million people watched the movie.

Among them, "My Hometown and Me" won the schedule championship with 1.85 billion box office, and "Jiang Ziya" and "Win the Championship" ranked second and third.

　　Although it is not as good as last year's record of 4.466 billion in seven days, under the influence of the epidemic, this figure has not come easily.

As the first large-scale schedule after the theater resumes work, what are the characteristics of this year's National Day file?

2020 National Day movie posters.

"Jiang Ziya" broke the record, "My Hometown and Me" became the champion

　　The National Day War in 2020 started as soon as "My Hometown and Me" and "Jiang Ziya" both took the lead.

　　According to the data of the Beacon Professional Edition, on October 1, "Jiang Ziya" and "My Hometown and Me" accounted for 36.4% and 33.6% respectively.

A studio manager told reporters that on the first day of the National Day file, the voices of the two films were very loud, but "My Hometown and Me" lasted about 3 hours. Therefore, he was more willing to report to "Jiang Ziya". "tilt.

　　Due to the high popularity of "Nezha: The Devil Child Comes to the World" last year, the expected value of "Jiang Ziya", which belongs to the "Fengshen Universe", has only increased since the Spring Festival.

At the beginning of the release, the transcript of "Jiang Ziya" was quite eye-catching. It not only refreshed the box office record for the first day and the first week of animated films in the Chinese film market, but also surpassed "Nezha: The Devil Boy" to become the most box office in Chinese film history. Fast-breaking 1 billion animated films.

Source: Screenshot of "China Movie Box Office".

　　However, too high expectations bring more stringent audience tests.

In the early morning of October 1, there was a feedback discussion on the beauty of "Jiang Ziya" on the Internet. Subsequently, the score of the Douban film fell from 7.4 to 7.0, and the word-of-mouth polarization was obvious. From the box office performance, "Jiang Ziya" was the first The daily box office was 362 million yuan, and "My Hometown and Me" was 274 million yuan. But on the third day of its release, "My Hometown and Me" began to counterattack at the box office on a single day and gradually widened the gap until the end of the National Day file. In one day, the total box office of "My Hometown and Me" had been ahead of about 500 million yuan.

　　Compared with "Jiang Ziya"'s "High Drive, Low Walk", "My Hometown and Me" performed relatively soundly in this National Day file. On the afternoon of October 8, the box office of the film exceeded 1.8 billion, as "Me and My Motherland" "My Hometown and Me" is directed by Zhang Yimou, Ning Hao is the chief director, and a number of capable actors appear. The five hometown stories show the local customs and culture. The background of comedy is laughable. The warm and tearful story has become the first choice for audiences to watch movies on National Day.

Stills from the movie "My Hometown and Me".

No longer focus on fighting, "pan-schedule" will become the norm?

　　According to data from Maoyan Professional Edition, from 2016 to 2019, the National Day box office was 1.588 billion yuan, 2.411 billion yuan, 1.908 billion yuan and 4.466 billion yuan, respectively. Under the limit of 75% of theater attendance, this year's National Day box office won the second place in movie history. Good results.

　　A noteworthy phenomenon is that although the number of National Day films this year is abundant, they have all begun to "stagger the peaks" and are no longer all concentrated on October 1.

On October 2nd, a poster of a National Day video was placed at the gate of a Beijing movie theater.

Photo by Ren Siyu, China News Service.

　　For example, "Winning the Championship" was filed to September 25th to take the lead in "serving"; "Mulan: Turned Out" was changed to October 3 to avoid the edge; "At Home at One Point" in the early stage, the popularity of the word-of-mouth pre-warming started from 10. The official relay will begin on the 4th; "Goodbye!

"Junior" suddenly announced "airborne" before the holiday, which changed the situation of this National Day game several times.

　　In fact, this phenomenon has started before the Spring Festival this year. On the one hand, in just a few days of the holiday, the competition of a large number of movies will inevitably make the track crowded. Choosing to enter the gap in the early stage can promote the slowly growing reputation; On the other hand, this kind of operation also stretched the battle line of the schedule, and further drove the audience to enter the theater to watch the movie.

　　However, this also poses new challenges to the film’s reputation and publicity.

The first kick-off "Win the Championship" had a mediocre box office performance before the start of the National Day stall. After the holiday began, it maintained a high attendance rate. The lineup also increased from 8.65% on the 1st to more than 10%, ranking third in the box office. However, there is still a big gap between the total box office of over 600 million and the forecast during the Spring Festival.

Stills from the movie "Win the Championship".

　　Once considered a "dark horse", "Get Home at One Point" entered the National Day midfield and used a relaxed and cheerful story to tell the theme of rural poverty alleviation. The amount of initial publicity and discussion was relatively low. However, the filming and box office accounted for recent days. Bidu showed an upward trend, and finally broke 100 million at the box office at the end of the holiday.

Stills from the movie "Home at One Point".

Relatively average reputation, no big hits

　　According to data from the National Film Specialty Office, during the Mid-Autumn Festival and National Day holiday this year, "My Hometown and Me" received a total of 1.855 billion box office, "Jiang Ziya" received 1.374 billion box office, and the two films contributed more than 80% of the box office for the National Day.

　　Sorting out this year’s National Day movies, comedy, action, sports, animation and other types are more abundant than in previous years, but the reputation is relatively average. Up to now, the Douban scores of "My Hometown and My Hometown", "Jiang Ziya", "Win the Championship" and "Vanguard" are respectively With 7.3 points, 7.0 points, 7.2 points and 5.0 points, there were no hit movies such as "Nezha's Devil Child Comes into the World" and "I'm Not the God of Medicine" that can boost the box office for a long time.

2020 National Day video Douban score.

　　Among them, the most controversial word-of-mouth and the most discussed is "Jiang Ziya". Its exquisite pictures have been unanimously recognized by the audience, but it has encountered completely polarized evaluations in terms of core themes and narratives. Some people think that the story is protracted and lengthy. I think the idea is profound.

A netizen received more than 7,000 likes in his comment on Douban Movies:

　　"Maybe if you look at Jiang Ziya with the mentality of "Nezha", you will be disappointed. Jiang Ziya's pattern should be at least two gradients larger, including the discussion of philosophical propositions such as the relationship between common people and individuals, humans and gods, and fatalism. Nezha is not so close to the people, nor so entertaining. There is basically no laughter in the audience, but the only laugh is the last egg. Jiang Ziya is not very suitable for children to watch, to be precise, it is a philosophical adult Animation."

Stills from the movie "Jiang Ziya".

　　Another film "Vanguard" that returned from the Spring Festival file failed to achieve the expected good results. "Vanguard" was first released on September 30, but the proportion of filming dropped to 19.2% on the 1st. Since then, it has been hovering between 5% and 7%, but in the end only won 220 million box office results, "Jackie Chan can't move" became the audience's biggest emotion.

Stills from the movie "Pioneer".

　　During the National Day period, there were also films that were "out early" as soon as they were released.

On the morning of October 4th, the official Weibo of the domestic animation "Mulan: Turns Out" issued a statement saying that it will be withdrawn from 0:00 on October 6, and the new file is to be determined.

According to statistics, the National Day box office of "Mulan: Turned Out" was only 7.9964 million, and Douban scored 3.4 points. Netizens commented on it as "the animation is dull, the story is empty", the "earth-flavored online game style" and so on.

　　With the improvement of the audience's aesthetic level and the change of viewing mode, the "cool down" Chinese film market should perhaps reflect on how to use high-quality content to attract traffic.

　　Cinemas have been suspended for half a year due to the epidemic, and the National Day holiday in 2020 has extremely special significance for practitioners.

What can be seen is that, driven by many blockbuster films, the Chinese film market is still accelerating the resumption of work.

On October 3, 2020, the total box office of the national film market exceeded 10 billion. As of 13:00 on the 9th, this number exceeded 12.2 billion. The National Day file has contributed nearly one-third of the results.

　　After the National Day file and before the Lunar New Year file, some medium-sized films will be released soon. Currently, "Xibao" adapted from Yi Shu's work and the documentary "Shui Shui Yue in Hand" are more topical, and until 10 At the end of the month, "King Kong River" directed by Guan Hu and others, starring Zhang Yi, Wu Jing, and Wei Chen, is expected to further boost the movie market.

　　With more than two months left in 2020, will the Chinese film market create new miracles?

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