Chengdu tops China's top ten night tour cities

　　During the big holiday, a Hanfu fan took a cruise with a river lantern

The night of the city's national tide boiling

The bustling Taikoo Li business district

　　On the 6th, the "Alibaba 2020 "October" Holiday Consumer Travel Trend Report" was released: According to AutoNavi data, from October 1 to 5, Chengdu ranked first among the top ten night travel cities in the country

　　"Chengdu has built fixed consumption scenes such as cultural and creative markets and exhibitions, and incorporated immersive experience consumption scenes such as newly-built characteristic theaters and traditional night markets in the surrounding area."

　　Spanning more than 600 kilometers, after 4 hours of high-speed rail and two more subway transfers, Liu Jian, a citizen of Chengdu, came to Xi’an Datang Everbright City on the second night of the Mid-Autumn National Day superposition of the "Super Golden Week", starting the first inter-provincial trip this year .

　　"I visited Jinjiang at night in Chengdu last night, and enjoyed the neon night view in Datang Evernight City tonight. It was still crowded at 11 o'clock in the evening, and it was more lively than the New Year!" Liu Jian, who moved with the flow of people, couldn't help but sigh.

　　The situation of tourists like weaving is not only in Jinjiang and Datang Everbright City.

This year’s National Day holiday is superimposed on the Mid-Autumn Festival, and during the 8-day super-long Golden Week, night tourism, as an important form of prolonging consumption time and stimulating a new round of consumption upgrade potential, is becoming a new track that major cities are competing for, the Yellow Crane Tower Opened for the first time for night tours, Shanghai Bund staged a new version of Pujiang light and shadow show, night tour Jinjiang connected with Guochao market to pray for blessings... Among the top ten night tour cities on the first day of National Day, Chongqing, Guangzhou, Shanghai, Shenzhen and Chengdu became the nation The hottest city that never sleeps.

　　On the 6th, the "Alibaba 2020 "October" Holiday Consumer Travel Trend Report" was released: According to AutoNavi data, from October 1 to 5, Chengdu ranked first among the top ten night travel cities in the country.

　　Why does Chengdu Night Tour make its debut in this year’s National Day Mid-Autumn Festival tourism products?

　　Who is the hottest on the first day

　　Chengdu and Chongqing are both included in the top ten night tour cities

　　At 10 pm on October 2nd, the two sides of the Jinjiang River in Chengdu were still full of tourists. Mr. Wang, a Chongqing tourist who was sitting in the awning boat and visiting Jinjiang at night, kept taking pictures with his mobile phone, "I have traveled to Chengdu many times. It’s the first time to take a boat to enjoy the night view. It feels very different from Chongqing. It’s great!"

　　In Mr. Wang's lens, the light and shadow corridor and the dock light and shadow show complemented each other, and the river lights swayed on the water, and the prosperous and charming "Huazhongjinguan City" was laid out in front of you.

　　During the National Day and Mid-Autumn Festival this year, scenic spots all over the country have launched the long-lost crowd mode, and the night tour is the most dazzling star among them. Many traditional scenic spots have also extended their opening hours and enriched product supply. tour.

For example, the national 5A-level scenic spot and the landmark Yellow Crane Tower in Wuhan opened for night tours for the first time since its reconstruction in 1985, and staged a large-scale live light show "Yellow Crane Tower at Night".

For another example, Beijing World Flower Grand View Garden held the first "National Tide Night Tour Festival", 15 groups of different themes and 20,000 meters of light strips created a dreamlike world.

In order to celebrate the Mid-Autumn Festival of the National Day in Guangzhou, a formation of 1,000 UAVs jointly "lighted up" both sides of the river and the night sky.

　　At the same time, many cities that have deployed "night tours" in the early stages have also continuously introduced new night tourism products to enrich the demand for night tourism.

During the National Day and Mid-Autumn Festival, the new Pujiang Light and Shadow Show made its debut, which also allowed the Shanghai Bund to reproduce the huge passenger flow, and even made the "Shanghai Bund Reappearance of the Zipper-style Human Wall" once again hit the hot search.

The Xi'an City Wall Scenic Area has changed from the solemn and solemn it used to, and the city wall has been replaced with a "new outfit". After nightfall, it is shining and attracts a large number of tourists.

　　Major cities and scenic spots across the country have joined the ranks of "night tours". Whose account does tourists buy the most?

According to the big data from AutoNavi Maps, on the night of October 1, the top ten cities with the highest night travel popularity in the country were Chongqing, Guangzhou, Shanghai, Shenzhen, Chengdu, Beijing, Dongguan, Hangzhou, Suzhou, and Foshan.

　　Why is it so hot

　　Guochao Bazaar debuts a new consumer experience

　　At the moment when night tourism is being deployed all over the country, why are these cities the hottest?

Extending the stay of tourists is not the most comprehensive and accurate answer.

The development of new night scenes such as light and shadow shows and markets on rivers, seashores, and riversides not only brings new experiences for tourists, but also further highlights the gold content of the "night economy".

　　“It’s very exciting to visit Jinjiang by boat, and the consumer experience is even better.” Mr. Wang, a tourist from Chongqing, was pleasantly surprised that after taking a “Night Tour of Jinjiang” by boat, he was still shopping at the Gufeng Market along the Jinjiang River at Dongmen Wharf. "I have arrived at my favorite Shu brocade embroidery work.

　　“The so-called Gufeng Market is even more a cultural and creative market.” The relevant person in charge of Chengdu Jinjiang Greenway Group Company told the Chengdu Commercial Daily-Red Star News reporter that during the National Day Mid-Autumn Festival "Double Festival", Dongmen Wharf and Jinjiang Coastal Union over 20 The shops jointly presented a unique ancient style market, which brought together many national trend element market stalls such as Shu brocade embroidery, pen, ink, paper and inkstone, hairpin jewelry, paper sculpture, and shadow puppetry.

　　"By creating fixed consumption scenes such as cultural and creative markets and exhibitions, and incorporating immersive experiential consumption scenes such as newly established characteristic theaters and traditional night markets in the surrounding area, we will increase diversified formats and supply rich night cultural tourism consumption scenes, allowing tourists to Apart from sightseeing here, it can better meet the needs of cultural and tourism consumption." According to incomplete statistics, the number of tourists taking pleasure boats and visiting the Guochao Bazaar during the holidays exceeded 5,000 or 6,000 per day.

　　In fact, the layout of consumption patterns at night in many cities has become more and more obvious.

During the National Day and Mid-Autumn Festival of this year, the Jiangbei District of Chongqing, known as the “must go to check-in for night trips”, held more than 30 seven themes including “Night Scenery, Night Tour, Night Show, Night Market, Night Entertainment, and Night Raising” In marketing activities, from October 1st to 4th, the tourism revenue of the whole district has recovered to nearly 80% of the same period last year, of which night-time consumption accounted for more than 30%.

　　On the north square of the Big Wild Goose Pagoda in Qujiang, Xi’an, the "My Motherland and Me" Big Wild Goose Pagoda water dances beautifully and beautifully. The holographic projection of the tower body "Love Me China" is extremely shocking. A patriotic song is inspiring, even if it is Being crowded and sweating, Liu Jian was still excited, "The blend of modern technology and traditional culture makes the night of the ancient city more attractive, and this trip is not in vain."

　　What do you rely on

　　Can not be presented statically but activated dynamically

　　Night tourism is one of the research topics that Wu Liyun, associate professor of the Institute of Chinese Culture and Tourism Industry of Beijing International Studies University, has been paying attention to for a long time. "Night Tour to Jinjiang" is also a night tourism project that she is very concerned about. It is accepted by Chengdu Commercial Daily-Red Star News When interviewed by the reporter, she once said that the supply of night tourism products and the city's basic support for night tourism are two indispensable parts that determine whether night tourism can become its new driving force.

　　The "Top 10 Urban Night Tourism Impacts" announced in the last September were Shanghai, Guangzhou, Hangzhou, Chengdu, Xi'an, Changsha, Nanjing, Chongqing, Shenzhen and Tianjin in order.

　　Wu Liyun was not surprised by this result.

"In fact, for the domestic tourism industry, night tourism is indeed a new hot spot that has rapidly become popular in recent years. This trend is particularly evident during the recovery phase of the tourism industry last year and this year."

　　According to Wu Liyun's analysis, many places currently use night tours as a new tool to stimulate consumption.

From a tourism perspective, the use of night projects to allow tourists to stay and live can indeed further release the tourism consumption potential. "Compared with day trips, overnight trips will increase the per capita consumption of tourists by 3/4. Statistics show that 60% of the consumption in shopping malls occurs at night. When traveling and shopping, people are relatively more relaxed at night and easier to release consumer demand. Recently, many places have continued to innovate the business philosophy of night tourism. Therefore, in this In the wave of wave development, new business formats have also been born rapidly."

　　Of course, while various places are competing for the night tourism track, the convergence of night tourism products, the single form, and the lack of cultural connotation have also caused many people in the industry to worry. In Wu Liyun's view, compared with day tourism, night tourism The key to tourism is that the product cannot be simply statically presented, but must be dynamically activated. “The development of night tourism does not need to blindly follow the trend. It requires the number of tourists to reach a certain scale, and the addition of night tourism projects can extend the consumption time or attract some new consumers. "Wu Liyun believes that only by reasonable layout and avoiding "one side of a thousand cities" can tourism be fully utilized as the engine of night economy.

　　News watch

　　The economics behind "Night Journey to Jinjiang"

　　Taikoo Li, 339, Lan Kwai Fong, and Jiuyan Bridge are all located along the Jinjiang River. They are all important trigger points of Chengdu's night economy. The space of the river is used to connect these independent commercial groups to form an economic effect. The "Night Tour of Jinjiang" project Came into being.

Create fixed consumption scenes such as fairs and exhibitions on both sides of the river, and incorporate immersive experiential consumption scenes such as newly-built characteristic theaters in the surrounding area, so that "Night Journey to Jinjiang" brings more consumers to it, thereby transforming the scene Is the actual consumption power.

With the "Night Tour of Jinjiang" project, the scope of the night economy that Chengdu wants to build will also expand.

In the future, the project time is expected to be extended to about 1 hour. The route will cover multiple districts (cities) and counties in Chengdu, bringing the vitality of the night economy to the whole city through ships.

　　When many cities such as Shanghai and Guilin are vigorously developing night rafting, the "Night Journey to Jinjiang" is even more profound-the person in charge of the project said in an interview with reporters that culture supports Chengdu's night economy, and the form is well-founded, and Have a stronger national effect and resonance.

"Night Journey to Jinjiang" also has the potential to stimulate Chengdu's economic growth.

The project aims to create six themed scenes of "night market, night food, night exhibition, night show, night festival, and overnight stay".

Use the resources along the route to create fixed consumption scene projects such as fairs and exhibitions on the pedestrian passages on both sides of the river, and incorporate immersive experience consumption scenes such as new characteristic theaters and traditional night markets in the surrounding area to make "Night Tour of Jinjiang" a It brings more consumers, thus transforming the scene into actual consumption power.