The inn room soared to nearly ten thousand National Day?
Price "false bid" is also suspected of illegal
If you don't manage well with high-quality goods and services, trying to use these little tricks to win business is undoubtedly a kind of "suicide" behavior, and of course you can only swallow the bitter consequences.
The price of bed and breakfast is tens of thousands?
During the "October" holiday, the "expensive house incident" in Leishan Xijiang attracted social attention.
Recently, after the “expensive guest rooms” of the Xijiang Old Story Inn were exposed, the local market supervision department intervened in an investigation and found that the actual price of the inn involved was 368 yuan to 898 yuan.
The price of the online platform is inflated. In order to increase the number of views during the National Day, the front desk manager of the inn raised the price to an inflated price after the rooms were sold out.
At present, the inn has issued a statement apologizing to the public.
During the long holidays, there are more tourists and the prices of hotels and inns are increasing. This is not surprising, but the price of nearly 10,000 yuan marked by the Xijiang Old Story Inn is dozens of times the usual price, and it is a fake price after the room is sold out. .
In essence, this does not belong to the scope of normal price increases, but is suspected of using prices to speculate illegal acts, which are criticized and investigated, and are not unjustified.
This kind of "housing price" is unprecedented since its opening in Xijiang tourist attractions.
It was verified that the motive of the front desk manager of the inn involved was "to increase the number of page views." To put it bluntly, it was to use price gimmicks to gain more online attention, and "concocted" such sky-high prices.
Although this behavior was "marked out with ingenuity and was not actually implemented", it has already attracted social attention.
To a certain extent, the inn’s "eyeball" goal was achieved, but such a negative result should not be what it wanted.
Article 14 of the "Price Law" stipulates that business operators shall not engage in the following improper price behaviors: fabricating and disseminating price increase information, driving up prices, and promoting excessively high prices of commodities; using false or misleading price methods to deceive Consumers or other operators conduct transactions with them, etc.
Obviously, the Xijiang Old Story Inn increased the holiday room price to 20 or 30 times the usual price, and used the false price after the room was sold out to promote it, which was suspected of violating the above terms.
In addition, Article 4 of the Advertising Law stipulates that advertisements must not contain false or misleading content, and must not deceive or mislead consumers.
The Xijiang Old Story Inn marked falsely high prices for empty rooms that were actually "non-existent", which is also a false propaganda act suspected of violating the "Advertising Law".
It can be seen that although the "commodity" does not actually exist and the price is falsely marked, this inn's practice has been suspected of various illegalities.
In fact, it is unwise and even dangerous for the inn involved in the matter to "exceed" and seek "attention" at an inflated price.
Nowadays, the inn market is fiercely competitive, and it is very convenient for consumers to check prices and other information on the Internet. The inn marked inflated prices and "prices are not matched". Even if the regulatory authorities did not find out in time, they would be shopped around Question, cast aside, and vote directly with your feet.
At its root, the so-called network traffic gains at false high prices reveal the impetuous psychology of individual businesses in market competition.
As everyone knows, if you don't manage well with high-quality goods and services, trying to use these little tricks to win business is undoubtedly a kind of "suicidal" behavior. Of course, you can only swallow the bitter fruit.
At present, the inn has issued a statement apologizing to the public, but this is far from over. According to reports, the county will deal with the inn seriously in accordance with relevant regulations.
This also warns other businesses to keep good business and not to be crooked, as the basic bottom line of business is insurmountable.
If you want to play tricks with alternative behaviors, the fist of supervision will not be soft, and the result of waiting will only be investigated and dealt with according to law and pay a heavy price.
It must be clear that the normal market order and the legitimate rights and interests of consumers should not be fooled.