Entrepreneur, jewelry designer, and pastry chef
Emirati Zainab Noureddine: My designs are traditional with modern touches
Despite obtaining a master's degree in human resources, Zainab Noureddine has not given up her passion for jewelry design.
Emirates today
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The love of jewelry for Emirati Zainab Nur al-Din started with her early childhood, to push her at first to the precious stones that she was keen at the time to acquire by relying on her father who traveled between the poles of the world and whom Zainab entrusted with the task of bringing them in his solution and travel, at a time when the talent for designing jewelry, adornment and jewelry was formed at her age The 14th, she was a lot of accompaniment to her mother on her regular trips to the goldsmith's market in Dubai, carrying in her hand the designs of her gold pieces ready on a small piece of paper that she delivered each time to the jeweler to execute them according to her desire, astonishing and amazed everyone who glimpsed her inimitable talent, whose brilliance emerged at that early age.
Good beginnings
Despite obtaining a master's degree in human resources and entering the field of employment, Zainab Noureddine did not give up her passion for designing jewelry, jewelery and innovative pieces of art, so she rushed to transform her talents in drawing and handicrafts into creations and designs for earrings, bracelets, rings and necklaces decorated with the finest precious stones of amber, emeralds, pearls and rubies. Experience the beginnings by saying «When I grew up, I actually began implementing my designs ideas that I used to implement and wear on special occasions, weddings, and family and friend meetings.
I was attracted by the constant aspiration of others to my handicrafts that I used to sprinkle in their eyes, and their admiration for its elaborate details and then their positive comments that motivated me to enter the field of design in which they praised me for perfection. ”Confirming,“ My family and friends planted the idea in my mind so I decided to actually storm the square and I succeeded in 2014 in Launching the "Shine Stone" project for jewelry decorated with precious stones. "And about the popularity of her designs, which were shown a large part of them on the pages of" Shine Stone "on social media and Instagram, Zainab said," I am happy with the great demand that my designs have met among all age groups to the point where I felt unsuccessful. My ability sometimes to catch up with the requests that were always coming to me, in conjunction with my preoccupation at the time with the launch of the project and with my job responsibilities, as well as my university studies. ”
Between heritage and modernity
The Emirati designer does not hide her clear inclination to the vocabulary of local heritage and authenticity, and her ancient yearning for their details, which Zainab has mastered to embody with a modernist vision that is not without innovation and renewal through designs of modern jewelry pieces that suit the taste of modern women and utter a tradition, describing her experience by saying «The new generation of girls and women is not preferred Often wearing ancient traditional jewelry pieces, with heavy caliber and bright colors, so I thought of creating cut designs that suit them and fit with their modern choices by converting old gold pieces into light and flexible accessories, easy to wear on all occasions », confirming its permanent reliance on precious stones such as agate in its crafts. Diamonds, rubies, sapphires and the "vocabulary of heritage" in "casual" youth pieces that fit the daily necessities of women and blend the past and the present in a unique way that is not without luxury.
And about the ability of heritage vocabulary to market itself and challenge the competition that is fierce today in the market of accessories and precious gold jewelry, and the tendency of most women to acquire the most famous international brands such as "Cartier", "Chaumet", "Piaget", "Van Cleef & Arpels" and "Bvlgari" “And others, Zainab said,” I constantly try to combine the aesthetic of the popular heritage with the modern luxury that every woman seeks in my designs.
Although this mixing is not easy in many cases, it contains a lot of inspiration not only for me as a designer who loves the components of the Emirati heritage, but for an entire generation who is endlessly consuming fashion and accessories, because by acquiring some of the scenes of the ancient past of his society with its ever-rich details With magic and memories »»
On the other hand, Zainab drew attention to her intention to revive local jewelery pieces with contemporary touches and designs and precious stones, such as the Emirati “Lira” and “Quivering” Emirati, which she presented many times in the designs of modern bracelets, necklaces and rings adorned with pearls, which suit the taste of modern jewelry lovers.
Important posts
On her participation in local and international jewelry exhibitions and her contributions to a fair number of gold and jewelry exhibitions, Zainab Noureddine said, "These were unique occasions and golden opportunities for me to expand and display my designs to the largest possible segment of gold and jewelry lovers in the Emirates and the Gulf," referring to her success in attracting A wide range of Gulf women have shown a special interest in their creativity.
Sakura
Zainab Noureddine’s skills do not seem to have an end. Thanks to her great interest in handicrafts that she was inclined to since childhood, Zainab entered the “Big House” kitchen to continue her love of making sweets and excel in them, and decided to translate it in the form of a licensed sweets entrepreneurship project titled “Sakura”. And that after undergoing a number of specialized courses in which she developed her skills, to obtain a certificate accredited by the Swiss Institute of "Richmont Masterbaker".
"The new generation of girls does not prefer to wear the old traditional jewelery, which has heavy caliber and bright colors."
"From the age of 14 she carried the designs of her gold pieces ready on a small piece of paper to the goldsmiths in Dubai."
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