Natalie Cristo appointed global CEO

The Sweet Half ... "Huda Beauty" ... an inspiring success story in "Cosmetics"

Natalie and Kattan will continue to sponsor new initiatives that develop the brand's legacy in the field of digital excellence. ■ From the source

Huda Kattan, Founder and President of the "Huda Beauty" brand, announced the appointment of Natalie Christo as the new CEO of the brand, as part of its endeavor to establish Huda Beauty as one of the largest cosmetic brands in the world, and to enhance its positive presence, both in terms of positive social impact and in terms of business. Commercial.

“When I launched my beauty blog in 2010, I never imagined that I would one day own one of the fastest growing cosmetic companies in the world,” Kattan said.

Today, we are pleased to continue developing and expanding our brand presence, while continuing to achieve our goals. ”

Considered a global entrepreneur and the most influential beauty expert in the world, Hoda Kattan today embodies one of the most inspiring success stories in the cosmetics sector.

From her humble beginnings as the daughter of an Iraqi family who immigrated to the United States of America, until she was fired from her first job in the field of finance, Hoda decided in 2009 to pursue her true passion for becoming an experienced artist and makeup artist.

After her success in building a loyal client base, in 2010 Hoda launched her beauty blog, which has since grown exponentially to become one of the fastest growing beauty companies in the world today.

The value of the brand launched by Hoda Kattan and her family is currently estimated at $ 1.2 billion, after Kattan's success in attracting the largest community of followers in the cosmetics sector with more than 60 million followers, in addition to more than 250 employees around the world.

As the brand's business continued to grow and develop at an accelerated pace, Hoda realized the value of focusing on passion and ambitions, and she learned well how to harness her potential and capabilities to support the growth of her brand.

After the appointment of Natalie Christo as CEO of Huda Beauty, Kattan will now be dedicated to overseeing product development and the brand's content on social media, in addition to developing her passion for business and projects.

Kattan added, “I have never wanted to occupy the position of Executive Director.

I enjoyed developing products and producing branded content on social media, and I thought I'd do the job for the rest of my life.

And when the brand started making money, I realized that my responsibility was not only to support my family and the Huda Beauty team, but also to focus on developing meaningful and reliable products.

So I was forced to fill the position of CEO and as a result I had to focus on very interesting and specific fields of work, but I felt that I had not yet achieved the ambitious accomplishments I had always dreamed of.

And because the relationship between the cosmetics sector and social media is intertwined and strong, I realized that there are many opportunities for growth, and that I urgently need to provide more support and focus on new areas of work. ”

Brief

Hoda Kattan was ranked among the 25 most popular social media celebrities by Time magazine, while “Women's Wear Daily” magazine ranked her in the list of the 40 most prominent female entrepreneurs under the age of forty.

She is the founder and CEO of Huda Beauty, one of the fastest growing beauty brands around the world, as well as a influential beauty entrepreneur and Hollywood-trained beauty artist specializing in content creation.

Her career began when her deep passion for beauty led her to enroll in a prestigious school to learn the origins of cosmetic application in Los Angeles, where she succeeded in attracting a wide range of clients, including an elite of celebrities and members of royal families.

-

Follow our latest local and sports news, and the latest political and economic developments via Google news