Let artists get the respect they deserve. Beijing International Music Festival, strict copyright protection, build a moat of the industry

　　The 23rd Beijing International Music Festival in 2020 is destined to be an extraordinary art event: in the context of the global fight against the new crown epidemic, this year's music festival will be launched through the new official App platform-BMF Club for the audience Bringing more than 240 hours of audio and video programs, involving more than 2,000 pieces of various musical works.

Faced with such a large-scale broadcasting demand, the Beijing International Music Festival has spent a lot of money to purchase a large amount of copyright to wait for the audience of the online music festival.

This seemingly ordinary move will build an industrial moat for the field of classical music.

　　More than 20 years of precipitation based on industry benchmarks

　　Leading the music world to take the road to copyright regulation

　　As we all know, with the continuous development of new technologies today, "digitalization" has played an increasingly important role in the traditional art field of classical music.

At the same time, music distributors and content producers are facing the risk of piracy.

This makes classical music encounter unprecedented challenges from the industrial development.

　　As the most influential institution in the domestic classical music industry, the Beijing International Music Festival has always actively advocated the protection of classical music copyright and fully respects the intellectual property rights of classical music. For more than two decades, the copyright regulations have been more stringent.

For example, a lot of valuable audio and video performance materials have been preserved in the history of the music festival, but there has never been a copyright dispute.

In addition, the festival has carried out live broadcasts of numerous music performances in recent years. While providing audiences with rich artistic enjoyment, it also vigorously abides by the requirements of artists, record companies, and brokerage agencies. In addition to the duration of live broadcasts and program content, strictly Carry out the copyright offer, remove it immediately, and strictly prevent the phenomenon of being copied and spread on the Internet.

　　It is precisely because of its good reputation and industry reputation that the Beijing International Music Festival has won well-known music including Naxos China, Universal Music Group, Sony Music, etc. at this special moment like this year Support from content providers.

Among them, there are not only new recordings such as Wagner's Ring of the Nibelungen recorded by conductor Fan Zhideng and the Hong Kong Philharmonic, but also the complete Beethoven symphonies recorded by Karajan and Berlin Philharmonic. A classic sound recording of ten years of history.

In addition, this year's music festival also cooperated with many performance agencies and copyright owners to introduce diversified audio and video products such as live concert videos, feature films, and documentaries.

　　The Beijing International Music Festival has launched in-depth cooperation with world-renowned classical music record companies. It not only ensures that the use of each piece of music complies with laws and regulations, but also ensures that every work played at the Beijing International Music Festival is genuine and copyrighted. Diversified attempts in transaction and usage models.

Under the premise of complying with relevant laws and regulations and respecting artistic creation, a win-win situation among music festivals, copyright owners and audiences has been realized, leading the industry to take a big step in the field of copyright regulation.

　　And this step is closely related to the accumulation of the Beijing International Music Festival in the past 22 years: from the establishment of China’s first classical music festival, to the first commissioned creation in China to cooperate with famous composers at home and abroad, to the first to propose "China Concept", spread the voice of China and tell the Chinese story well.

Over the past 22 years, the Beijing International Music Festival has always maintained a tremendous amount of innovation. This energy savings not only enables Beijing International Music Energy Conservation to lead the industry, but also makes partners around the world full of every creativity of Beijing International Music Festival. confidence.

　　Respect the spirit of intellectual property

　　Defending the sustainable development of classical music

　　In recent years, the domestic public’s awareness of intellectual property protection has increased unprecedentedly, but for the relatively niche classical music field with limited commercial value, it is not easy to engage in copyright protection-due to the large number of sound recordings of the same work, it has been filmed There are endless abuses of dramas, content platforms, and commercial self-media.

Behind these music products are the hard work of record companies, music performance groups, and artists.

Therefore, in the eyes of the Beijing International Music Festival, protecting copyright is not only to protect the economic interests of the creators, but also to protect the artistic vitality of the creators.

　　In the report of the 19th National Congress of the Communist Party of China, it was proposed to "advocate a culture of innovation and strengthen the creation, protection and use of intellectual property rights".

As the leader of China’s classical music industry, the Beijing International Music Festival’s innovative consciousness and creativity are obvious to all in the industry. This time it is also a practice of social responsibility. In this “extraordinary period”, it will spend heavily to purchase large quantities of copyright for non-commercial Use online playback.

This move will undoubtedly play an excellent role in demonstrating, and will further promote the protection of the copyright of various cultural and creative content and respect the intellectual property value of classical music content producers in the whole society.

The intellectual property rights of Beethoven's "Symphony of Destiny" belong not only to the composer, but also to the orchestra, musicians and record companies that record each note.

Only in this way can we make up for the shortcomings of copyright in the Chinese music market, standardize it as soon as possible, and achieve the goal of keeping pace with the international classical world.

　　Adhering to the basic concept of abiding by market rules, the international circle of friends of the Beijing International Music Festival is growing day by day, and it maintains good cooperative relations with performance agencies and major record companies around the world, so that the copyright cooperation between the two parties can be based on mutual trust and mutual benefit. A consensus was reached quickly.

　　The new crown epidemic has a huge impact on the industry

　　Join hands with the global classical music industry to overcome difficulties

　　The new crown epidemic in 2020 has brought a huge impact to the global classical music industry. The mainstream music season of troupes has been cancelled, well-known music festivals have been suspended, and the famous Columbian agency in the United States has gone bankrupt...In the absence of a large number of live concerts, online The platform has become an important channel for audiences to enjoy music content, and copyright regulations are an important cornerstone to protect the lifeblood of the classical music industry.

　　Benefiting from the successful domestic control of the epidemic, this year's Beijing International Music Festival was held as scheduled.

As a member of the international classical music family, it is natural to take the responsibility of working with the entire industry to overcome difficulties. Purchasing genuine copies for online music playback is the most practical effort made by the festival.

Such large-scale bulk purchases, in addition to serving as an example in China, are also a conscious support for the global music industry.

Compared with this support, the words of Beijing International Music Festival Art Committee Chairman and conductor Yu Long are more grounded-he said: "Many great musicians did not have any performance income during the epidemic. We are enjoying While they make music, they should also fully respect their artistic achievements."

　　This initiative of the Beijing International Music Festival has attracted worldwide attention.

At the Beijing International Music Festival press conference, although the heads of Universal Music Group, Deutsche Records and Naxos Music Group were unable to attend the conference, they still expressed their respect and wishes to the Beijing International Music Festival through video.

By regulating copyright usage and innovating copyright usage scenarios, the Beijing International Music Festival has brought the music festival, copyright owners and performers closer together, not only uniting the circle of friends, but also leading the global classical music industry to take a solid step.

　　Text / reporter Guo Jia

　　Photography/Reporter Cui Jun