On October 1, China Central Radio and Television and China National Railway Group Co., Ltd. will jointly launch a publicity campaign on the theme of "Watching China by High-speed Rail".
This theme promotion activity selects 10 representative railway lines including Beijing-Shanghai high-speed railway, Harbin-Dalian high-speed railway, and Qinghai-Tibet railway, and excavates and refines the characteristic themes of the lines from the perspectives of historical dimensions, national strategies, and people's livelihoods, from October 1 to 8. Reports will be launched on a daily basis, realizing the linkage of the central and local media and online and offline links.
The event will start from holiday travel, and use the railway line to connect the geographical line of economic and social development and the heart-warming story line, creating a relaxed, pleasant, warm and peaceful holiday atmosphere, reflecting the hard-won development achievements, and showing the hard-won development achievements. The national self-confidence, spirit and spirit.
During the event, CCTV, The Paper, Modern Express, Southern Metropolis and other media will comprehensively use integrated media such as live reports, documentary stories, landscape aerial photography, data description, and large and small screen integration to carry out reports. , Attract high-speed rail passengers, people along the line, and a broad audience to participate in the interaction.