Our reporter Zhang Rong
Online live broadcasts have sprung up in time this year, and the scholars who bear the aura of Qingbei have also poured into the anchor industry.
Open all kinds of short video platforms, and you will find that many anchors have a bright "Qingbei" label in front of their profiles.
The short videos on the top often condense their highlight moments: some have changed from being bullied to a master's degree in Peking University, some have attacked Tsinghua from the bottom of the scumbag, and some have been admitted to Peking University with their parents...
Harvesting millions of traffic and making a business with a monthly income of tens of thousands, what made the school masters start to broadcast live in Peking University and Tsinghua Park?
"Tsinghua Xiaohuo Shao": Science students want to enter the entertainment industry
22-year-old Huo Jingxuan officially settled in a music station on January 3 this year and opened an account with "Tsinghua Xiaohuo Shao".
So far, he has used 144 short video works to gain 1.6 million fans, and he sits firmly in the top spot among campus anchors.
Unlike general academic anchors who focus on sharing learning methods, this man in science and engineering who has just graduated from Tsinghua University and transferred to Peking University for postgraduate studies does not speak about learning methods.
Most of his presentations are funny videos, and they are personally designed.
In front of the camera, Huo Jingxuan exaggerated the difference between liberal arts students and science students, showed his admission notices from Tsinghua University and Peking University, and shared his interesting life in top universities.
In order to find inspiration, Huo Jingxuan will repeatedly watch the cross talk of Deyun Club and the variety show "Happy Comedian".
From design to imitation and interpretation, when facing the camera, Huo Jingxuan will deliberately magnify the sexual humor, exaggerate the positive and sunny side, and create a distinctive personality of atypical students from famous schools.
"In fact, there is a gap with me in daily life. To get high traffic, my performance must conform to the rules of the short video platform."
"In 3 months, the number of fans has risen to 1 million. In the live broadcast room, during the liveliest period, there were five or six thousand people watching online." The increase in fans far exceeded Huo Jingxuan's expectations. He understood that this was the effect of the famous school's aura. .
Soon, commercial value will follow the flow.
After operating for more than a month, "Tsinghua Xiaohuo Shao" opened its product window. From food to skin care products to online education courses, all kinds of advertisements began to find him. When the traffic was strong, Huo Jingxuan could achieve a monthly income of tens of thousands of yuan. .
Entering the entertainment circle is a dream he has been ashamed of since childhood.
Nowadays, some variety shows such as "Wonderful Flowers" and "The Most Powerful Brain" have issued invitations to him.
"Xu Yuanbao of Peking University": Hope to cultivate an extroverted character
As a second-year graduate student of Peking University, 23-year-old Xu Yuanzheng opened the account of "Xu Yuanbao of Peking University" in May to share his learning methods and life at Peking University.
But the 31 short videos he sent out from time to time have not been able to make waves in the complicated online world. The video data with the highest number of likes stayed at 199,000, and the content was about a smile on his own. Why can't I go to Tsinghua University."
In the live broadcast room, Xu Yuanzheng felt that he was still introverted and shy.
In addition to similar topics and answers, he will also shoot some interesting short videos around the campus life of Peking University, such as revealing the secrets of Peking University's male dormitory and Peking University's first "water class".
But in the lens, he has never exaggerated expressions and interpretations.
"I know that if I can perform something, I will be more likely to gain popularity, but I am very resistant to fake a character that is completely different from myself."
Xu Yuanzheng has long accepted the fact that it’s hard to enter the circle late, and he hopes to cultivate an extroverted personality. At the same time, he can share learning methods and college information to change people’s stereotypes.
Fans not only like, but also "soul torture"
In the video message or live broadcast room, this group of academic anchors who are good at answering often have to face problems that make them surprised.
"You are a student of Tsinghua University, how can you dye your hair?" Some netizens questioned Huo Jingxuan, who had dyed yellow hair.
"The students from Qingbei actually brought the goods. Can the country train you, can you do something meaningful?" Similar questions will appear in the comment section from time to time.
The aura of prestigious schools allows them to gain trust and traffic, but at the same time, they are also "soul tortured" repeatedly.
Huo Jingxuan has received many private messages from fans asking for help. Most of the time, he can give each other spiritual encouragement, but he will inevitably be helpless in the end.
"Once, a fan told me in a private message that her sister couldn't think about it because of academic pressure." A strong shock hit him, and he started to reinterpret the anchor's "meaning", "I want everyone to understand a truth: Academic performance does not determine a lifetime. I also hope that they can see another possibility of learning: in fact, learning can have a relaxed and happy atmosphere."