(Fighting New Coronary Pneumonia) "Hong Kong Real Goods" first large-scale public welfare live broadcast event launched
China News Service, Hong Kong, September 28 (Reporter Zhang Xiaoxi) On the eve of National Day and Mid-Autumn Festival, a large-scale public welfare live broadcast event of "Hong Kong Real Goods"-"Hong Kong Ten Thousand E-Commerce Projects" was launched on the Douyin platform on the 28th.
With the theme of "Hong Kong Style, Hong Kong Taste, Hong Kong Trend", this event aims to promote Hong Kong's high-quality brands and showcase Hong Kong's characteristic culture, life and creativity through live broadcast.
This event was jointly organized by the Hong Kong Youth E-Commerce Promotion Association and the Greater Bay Area Common Home Development Fund. Nearly 300 high-quality Hong Kong brands were actively registered, including traditional time-honored brands and emerging youth entrepreneurial brands.
The organizer of the event selected the best and selected more than 20 brands, covering food, daily necessities, clothing and home furnishings, etc., and the guests introduced and displayed them to the audience through live broadcast.
Chen Dong, deputy director of the Liaison Office of the Central People's Government in the Hong Kong Special Administrative Region (Hong Kong Liaison Office), said at the opening ceremony that Hong Kong brands have always been loved by everyone for their excellent quality, traditional characteristics and international standards; while the Mainland is a global e-commerce company The place with the best and fastest economic development.
According to data, the total scale of the mainland e-commerce live broadcast industry in 2019 exceeded 400 billion yuan (RMB, the same below), and it is expected to exceed 900 billion yuan this year.
In the first half of this year, national e-commerce live broadcasts exceeded 10 million, with more than 50 billion viewers and more than 20 million products on the shelves.
Chen Dong said that more and more people in the industry and young friends realize that e-commerce live broadcast is a new model of entrepreneurship and employment, a new format of trade and retail, and a new channel of domestic and international "dual cycles".
He hopes that all walks of life will continue to "ride up the platform" and "ride up the ladder" to help more Hong Kong youths catch up with the tide of e-commerce development in the Mainland and get on this free ride and express.
In the live broadcast of the event, well-known Hong Kong artists Hui Yinghong and Joey Yung and Hong Kong Emperor Entertainment Artist Management Director Huo Wenxi acted as "anchors", introducing various Hong Kong brands, including food, daily necessities and clothing, to netizens.
The response of Douyin netizens was also very enthusiastic, and they left messages "like it" and "want to buy". Many netizens also left messages to wish everyone a "Mid-Autumn Reunion".
The Chairman of the Legislative Council of the Hong Kong Special Administrative Region, Liang Junyan, also expressed his expectation and welcome for this event in an interview with the media.
He said that Hong Kong goods have always been loved and trusted by mainland compatriots, and now because of the epidemic, people cannot go to Hong Kong to buy them in person.
It is hoped that through this live broadcast event, resources and support from all parties will be gathered, so that more mainland friends will know Hong Kong's high-quality brands and products, and through e-commerce consumption, help Hong Kong's economic recovery and improve people's livelihood.
(Finish)