The weekly "Current Woman", created 35 years ago, is undergoing an autumn facelift.
At the microphone of Europe 1, its editor-in-chief, Julien Lamury, tells about the magazine's evolutions, both in terms of form, with a new layout, and in substance, with new themes and sections.
The end of summer rhymes with something new for
Current Woman
.
The women's weekly, which brings together 25 million readers and Internet users per month, has decided to give itself a facelift.
"It is important to refresh our image with our readership", explains the editor-in-chief, Julien Lamury, at the microphone of Europe 1. "Refresh formulas, create new sections, take an interest in changes in consumption and female readers' expectations are crucial to remain the magazine they will buy every week. "
An evolution of form and substance
This new formula of
Current Woman
marks
an evolution both in form and in substance.
"We really reviewed the whole model, we wanted something a little more feminine, a little more upscale", specifies Julien Lamury.
Question content, readers (and readers) will find more practical advice in terms of responsible consumption, natural beauty products and second-hand purchases.
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"But it must be said, the press is structurally on the decline, there are habits that are being lost a bit", continues the editor.
"We buy less paper magazines, we are more digital."
Thirty-six years after its creation, the magazine therefore sets itself the goal of getting closer to its readers.
And to seduce new ones, too.