Chinanews client, Beijing, September 27th (Yuan Xiuyue) "Singer doesn't do it". Recently director Hong Tao officially announced that this eight-year variety show has officially ended.
Some netizens expressed their regrets, saying that it still discovered many treasures of singers.
Some netizens believe that the program has entered a bottleneck period and it is time to end.
Weibo screenshot
Will "Longevity Variety Show" continue?
How can we make new ideas?
This is also a problem faced by many established variety shows.
Recently, David TV announced the 2021 variety show list. Among nearly a hundred variety shows, new variety shows have become the main force, and the variety show market may accelerate the reshuffle.
Hunan Satellite TV Variety Show List
Old
music variety shows are not popular anymore?
This year can be said to be a year of the full rise of online variety shows, from "Talk Show" and "Sister Riding the Wind and Waves" to "Summer of the Band" and "This!
It's Hip-hop", the variety shows that have been discussed recently are almost all online variety shows.
Online variety shows are not only more novel in subject matter, but also closer to young people in terms of content expression. It captures the pain points of some people and intensively cultivates in the field of focus.
Rich online variety shows provide audiences with more choices. In contrast, the variety N-generations of various David TVs are gradually being left out.
The more obvious is the music variety show. In addition to aesthetic fatigue, it also faces problems such as insufficient talent and song reserves, and solidification of the model.
Music variety show poster
Some music variety shows are still insisting, such as "The Voice of China" which was broadcast to the ninth season.
In the 2021 film list of each David TV, there are also N-generations such as "Masked Singer Guessing", "Crossover Singer", "The Voice of God" and "Our Song".
Some changed lanes in time, such as "Singer", which ushered in the final season, "War of Nature", "Voice of Dreams", and "Infinite Songs Season" also did not appear in the film list.
It is worth noting that pure music variety shows dominated by pop music seem to be no longer popular, and some niche genres or cross-border variety shows have become new trends, such as "The New Generation of Rap", "The Son of Tomorrow Orchestra Season", and "Sound into the hearts of the people." "Summer in a Band" and "I'm a Singer" mainly focus on vertical fields such as rap, bel canto, and bands. The production is also more biased towards reality shows, focusing on the creation of characters.
Variety Show Poster
In 2021, each David TV will also launch several new music variety shows.
"I Love Magic Song" will bring together 100 magic songs from all walks of life to incubate a highly disseminating magic song.
"Road to Glory" will be re-sung by the guests.
In addition, "Let's Sing Duet" is a reality show of music social reality, "China Original Season" creates original musicians, and "Flash Band" is a reality show developed by star bands.
Variety Show Poster
Outdoor sports reality show update iteration
Reality shows have also entered an update iteration, and outdoor sports reality shows are not as popular as ever.
The audience is no longer satisfied with watching big scenes, or stars playing games regardless of the image, but eager to see creative and interesting content.
"Our Challenge", "Twenty-Four Hours", "Challenger League", "72-story Strange Building", "All Members Accelerating" and many other programs have no new seasons.
"Run" and "Extreme Challenge" are still going on, but the guest lineups are all changed. Deng Chao, Chen He, Wang Zulan, and Lu Han withdrew from "Run". The new season adds Sha Yi, Cai Xukun, and Guo Qilin.
"Extreme Challenge" has changed directors since the fifth season, and the "Extreme Men Gang" have withdrawn.
Variety Show Poster
On the one hand, changing guests can bring new blood to the show and refresh the inherent impression, but on the other hand, it may also lose the audience.
For example, "Extreme Challenge" has scored a big dive since the fifth season, and the program is facing difficulties such as re-establishing its style and cultivating new audiences.
Stars are not a panacea. Variety shows need to change their thinking of relying on stars.
In the future, outdoor sports reality shows may continue to enter a low ebb. Among the variety shows announced by David TV, there are only a few competitive shows such as "Youth Travelling" and "Energetic Brother".
Variety Show Poster
Competitive reality shows recorded in the studio include "Ace vs. Ace", "I Am an Actor", "The Strongest Brain", "One Stop to the End" and so on.
"Ace vs. Ace" is still the original team and continues to reunite with popular IP.
Zhang Ziyi returned to "I Am the Actor", and "The Most Powerful Brain" also welcomed Wang Junkai, Zhang Ruoyun, Guo Qilin and other guests.
The original innovative variety show is gaining momentum
This summer, the "Sister Riding the Wind and the Waves" was on fire, which also brought the original innovative variety show to the spotlight.
Beijing Satellite TV is committed to the development of cultural tourism IP, and announced ten cultural tourism variety shows in one go.
For example, "The Forbidden City", "The Forbidden City 600 Years", "I'm Waiting for You in the Summer Palace", "The Great Wall", and "Meet the Temple of Heaven" with the theme of the Forbidden City, Summer Palace, Great Wall and Temple of Heaven.
Although cultural and cultural variety shows are not as lively as other variety shows, they have unique advantages in content.
Beijing Satellite TV Variety Show List
In addition, there are also the national style music show "The Most Trendy Chinese Style", the Chinese medicine culture reality show "The Magical Recipe", the scene-turned star turned into a bookstore owner, and the late-night variety show "The Prescription of Life", as well as a gathering of hundreds of calligraphy and painting experts "Chinese Painting and Calligraphy Conference".
Hunan Satellite TV continues to develop new themes and new models. In addition to the return of "The Variety Big Show", there are also workplace confrontation variety "No Work on Weekends", "35 Only" which focuses on the state of the workplace, and "It's only 35" which has the potential to explode. Comedy does not call the curtain."
In the show, Li Dan and Xu Zheng will each serve as managers of a theater to launch a comedy competition.
Hunan Satellite TV Variety Show List
Shan Jixiang joined Zhejiang Satellite TV's new variety show "Walk a Thousand Miles of Walking Alone". He will form a "World Heritage Support Club" with guests to live three days and two nights at 10 World Heritage Sites and 2 heritage sites that are currently under application. The story behind the world heritage.
In addition, Zhejiang Satellite TV also has a self-driving camping slow variety show "The Star Chaser".
Variety Show Poster
Dragon TV will launch 4 new variety shows, such as "Hot-blood Chaser", “Where is the Magic Company”, “Heartbeat Voice”, and “A New Host”. Among them, “Hot-blood Chaser” which focuses on the dreams of older male artists has aroused heated discussion.
Jiangsu Satellite TV has two new variety shows that are worthy of attention. "Super A Costume Heroine" selects the heroine for many classic costume dramas through a national election, and the protagonist of "The King of Behind the Scenes" is a top big show producer.
Video screenshot
Judging from the above new variety shows, major TV stations are also actively embracing new content.
However, there are also phenomena such as unclear themes and following trends.
Among them, cultural variety shows have become an important category, life, workplace, and marriage observation programs have become popular, and original variety shows have increased.
Being close to the current social culture and paying attention to the lives of all kinds of people may also be the future development direction of variety shows.
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