China News Service, Beijing, September 26 (Dai Menglan) "I used to have very poor sleep quality... Some people wake up in the middle of the night and look at the person next to their pillow. They will secretly tell her I love you and feel very romantic. I just can’t stand this. I’m talking in my ear in the middle of the night. I sound like it’s no different from the decoration next door, so please don’t hold an electric drill and say you love me.” On the evening of the 25th, talk show actor Siwen Tucao was amused by the pressure he couldn’t sleep. Many viewers.

　　That night, an online talk show called "Mousse's Bedtime Pet Fan Conference" opened with amusement. Talk show actors such as Yang Li, Si Wen, Pang Bo focused on the sleep problems of young people nowadays, and conveyed them in a humorous way. The public anxiety in real life has aroused everyone's concern about sleep quality.

　　Recently, the third season of "Talk Show Conference", which has been hot for a summer, has come to an end. Yang Li, Siwen, and Pang Bo are all talk show actors who have come to the fore from this show.

"Even the universe has an end, but Beijing's subway does not" "The world kisses me bitterly, you slap him" "I buy a philosophy of life, turn left is also a kind of right turn" and other golden phrases born in the show Widely spread on social media.

　　In recent years, talk shows that originated in Europe and the United States have gradually become the new favorites of the Chinese people. Programs such as "Wonderful Flowers", "Tucao Conference", and "Talk Show Conference" have become popular.

According to statistics, the average broadcast volume of the third season of "Talk Show Conference" exceeded 110 million, and a total of 97 Weibo searches were obtained during the broadcast.

Offline talk show clubs in Beijing, Shanghai, Shenzhen, Chengdu, Xi'an and other places have also sprung up.

　　A report entitled "2018 China Young Comedy Audience Consumption Big Data Report" shows that in the current fast-paced life, 78% of urban residents obviously feel the pressure of life, and entertainment activities such as film and television variety shows and games have become their first choice. Decompression methods, and in various movies or variety shows, funny and humorous content is the most sought after.

　　At the same time, more and more businesses are willing to "pay the bill" for humor.

China’s major brands have already set their sights on talk shows, and the list of sponsors for many talk shows is getting longer and longer.

　　Talking about the original intention of holding this "pet fan" talk show conference, Yao Jiqing, president of Mousse Bedding, said in an interview that the raging epidemic this year has caused trauma to the society and psychology. We have been advocating healthy sleep and have done several sleep sessions during the epidemic. Public welfare, and talk shows can use comedy to interpret serious life issues, and use humor to resolve negative emotions, giving young people valuable and directional guidance, allowing everyone to relieve invisible pressure and sleep better. This is the same as mousse. The purpose of the "Super Fans Festival" hosted this year coincides with each other.

The positive values ​​and the commercial value behind the young consumer groups are the motivation for the cross-border cooperation between Mousse and the talk show.

　　In an interview with Phoenix Weekly, Zhang Haiyang, the founder of the American short comedy platform "Mule Mule", said that the reason for the popularity of talk shows in China is simple-"humor is just needed", it can help us to eliminate part of our lives through resonance The cruelty, even if it is just aspirin.

　　As a veteran talk show "fan", Yao Jiqing believes that although domestic talk shows are still an emerging industry, there are not many people who love and are willing to devote themselves to it. It is precisely based on the hard work of these actors that the talk show culture can step into it. Public vision, to achieve the effect of "out of the circle" communication.

　　Yao Jiqing said that the popularity of talk shows is related to the increasing pressure on people.

When the talk show actors tell us: relax, this is nothing; when more and more people are used to using talk shows to relax before going to bed-the crossover of sleep brands and talk shows has become a certain A match made in heaven in this sense.

In this context, he hopes to convey the concept of healthy sleep and the sincerity of brand pet fans in a more acceptable way for young people.

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