David Attenborough, 94.
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AP / SIPA
Believing that "saving our planet is now a communication challenge", the famous British naturalist David Attenborough, 94, launched this Thursday on the social network Instragram, where he gained a million subscribers in a few hours.
" Hello !
I am David Attenborough.
I've been on TV and radio for 60 years, but this is my very first time on Instagram, ”said the dashing nonagenarian in his first video posted on the platform Thursday.
View this post on Instagram
David Attenborough has spent a lifetime traveling, exploring the wild places of our planet and documenting the living world in all its variety and wonder.
He's also witnessed the damaged caused.
Saving our planet is now a communications challenge.
We know what to do, we just need the will.
That's why we want to share this message on Instagram.
Because there is hope and together, we can inspire change.
Social media isn't David's usual habitat so while he's recorded messages solely for Instagram, like the one in this post, we're helping to run this account.
In case you're wondering, 'we' are Jonnie and Colin and we worked with David on A Life On Our Planet.
So, as well as sharing the messages he's recorded especially for this account we'll also post some exclusive clips and behind the scenes content.
Stay tuned.
A post shared by A Life On Our Planet (@davidattenborough) on Sep 24, 2020 at 2:00 am PDT
"I am embarking on this approach, a new way of communicating for me, because, as we all know, the world is in danger", he adds, citing "the continents on fire, the melting of glaciers and the fish that are disappearing from our oceans ”.
The naturalist, who recently released a new documentary warning humanity against the risks posed by the mass extinction of species, hopes to reach a wider audience by launching on Instagram, a popular platform for young people.
Millions of views in six hours
“Saving our planet is now a communication challenge”, he wrote in the caption of his publication.
“Over the next few weeks, I will be recording messages to explain what the problems are and what we can do about them,” he added in his video.
Users gave a warm welcome to the director's new account of
Blue
Planet
and
Planète Terre
, already followed by more than a million subscribers.
Six hours after its publication, its video had already been viewed more than 2.5 million times.
As "social networks are not David's natural habitat", two managers will help the nonagenarian to take his account, specifies the caption of the first post.
“In addition to sharing the messages that he records specifically for this account, we will also be posting some exclusive footage and what's going on behind the scenes,” they added.
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