China News Service, Ningbo, September 25 (Reporter Lin Bo) "It's not so much a master studio, it's better to call it an "old single workstation"." On September 25, Shan Jixiang's studio was completed in Ningbo, Zhejiang, the Forbidden City Shan Jixiang, the former dean of the Museum and the dean of the Palace College, said that as a person engaged in design work, Ningbo, a famous historical and cultural city, is a city full of cultural and creative ideas. Yan is also a good learning opportunity."
Shan Jixiang assumed the post of director of the Palace Museum in 2012, and is the sixth director in the history of the Palace Museum.
In the seven years since he took office, the Forbidden City has been repeatedly "hot searched" due to a series of innovative practices, which has become a unique cultural phenomenon in the Internet age.
During his tenure, he was also called the "net celebrity dean."
Shan Jixiang's love affair with Ningbo can be traced back to 2017.
Since 2017, he has attended Ningbo Cultural Expo for four consecutive years and has lectured on the "Forbidden City Forum" for three seasons.
In 2019, Shan Jixiang was hired as a consultant for the Ningbo Cultural Expo and a creative Ningbo construction consultant.
"Ningbo is indeed a frequent visitor, and I can feel the power of culture every time." Shan Jixiang said that compared with the previous event, the three characteristics of this event, including strong cultural atmosphere, strong international atmosphere and strong interaction, are more prominent.
In Shan Jixiang's open class on creative design, he shared the story of the transformation of cultural and creative industries in the Forbidden City.
Shan Jixiang's open class on creative design.
Photo by Lin Bo
He introduced that the Palace Museum has collected more than 1.8 million pieces of cultural relics. These collections contain inexhaustible cultural atmosphere and cultural resources. A large number of scholars have conducted decades of research. "But their research results and ours The research and development of cultural and creative products is separated by a gap. They do not regard the research and development of cultural and creative products as their main work."
"Today we are breaking the gap and filling the gap and integrating research results into cultural and creative products." Shan Jixiang said bluntly, cultural and creative products must not only work hard on cultural creativity, but also on the premise of quality. "Museum’s cultural and creative products must Pay more attention to quality, environmental protection, children’s safety, product durability, and cultural quality. Quality is very important and reflects our craftsmanship."
In recent years, guided by the needs of the public, the Palace Museum has designed cultural and creative products with the characteristics of the Palace Museum based on product research and supported by cultural and creative research and development.
Shan Jixiang took the popular product lipstick of the Palace Museum as an example. Each color of the product is extracted from the ancient buildings of the Forbidden City. “But the better the cultural and creative products, the more they must be continuously improved. I appreciate fatigue, so we continue to move forward and launch the Peony series of lipsticks, allowing high-quality cultural and creative products to enter.
Cultural creativity is like a bridge, connecting you and me, connecting the past and the present, showing Chinese culture and conveying the Chinese spirit.
Shan Jixiang also looks forward to empowering creativity through the platform of the studio, promoting the development of urban planning and construction in Ningbo, strengthening the cultivation of creative design talents, and jointly assisting the construction of "Creative Ningbo".
It is reported that Master Shan Jixiang's studio was approved, named and guided by the Propaganda Department of Ningbo Municipal Party Committee.
The studio will give full play to Shan Jixiang's core leading role in cultural relics protection, cultural and creative design, and the promotion and dissemination of excellent traditional culture, to create a series of normalized and branded cultural activities, and enhance the influence of Ningbo culture.
In addition, on the day when Master Shan Jixiang's studio was established, the one-month "Yuepin Forbidden City Art and Creative Life" Forbidden City Cultural and Creative Treasures Exhibition was also opened simultaneously.
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