NHK "Experience the Metropolitan Earthquake" Project is the Italian Award for the Grand Prize September 26, 7:22
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The "Italy Award", which will be given to the world's best TV programs, was announced, and what would happen if an earthquake hit the Tokyo metropolitan area and what should be done to save lives. NHK's efforts, which were communicated using TV and digital services, were selected for the highest award.
The "Prix Italia" is sponsored by the Italian public broadcaster "RAI" and is one of the most prestigious international competitions in the world since 1948, which selects excellent TV and radio programs.
For the 72nd time, a total of 250 works were judged in 9 categories.
An announcement was made in Rome on the early morning of Japan time on the 25th, and NHK's "Experience Tokyo Earthquake" project was selected as the highest award in the "Web Interactive Category".
"Experience the Tokyo Metropolitan Earthquake" tells about what will happen over time after the disaster occurs in the event of a magnitude 7.3 earthquake directly under the capital through dramas, information programs, news, and digital services. At the same time, it was held in December last year as an effort to think about the necessity of disaster prevention and mitigation together with viewers, what should be done to save lives.
Regarding the reasons for selection, "RAI" states that "in order to protect people's lives from natural disasters, we effectively linked social media, television, and people's behavior patterns with scientifically supported simulations."