Chinanews client, Beijing, September 26th (Reporter Shangguanyun) The autumn is cool, come and read this book together?
On September 26th, the 27th Beijing International Book Fair (hereinafter referred to as "Tibet Expo" or "BIBF") officially kicked off.
The difference from previous years is that this is a "Cloud Book Fair", and it is also the first time that the China International Library, which was founded 34 years ago, moved online.
Image source: Screenshot of BIBF official website
After breaking the boundaries of time and space, what are the "differents" in reading and visiting exhibitions?
On the "cloud", readers can visit the exhibition without leaving home
Using information technology to go to the "cloud" is one of the highlights of this book fair.
This year's BIBF, Cuba served as the guest of honor.
According to reports, the Book Fair Organizing Committee has started the development of the BIBF cloud platform WEB and application terminals since March, and invited publishers from all over the world to register for the exhibition for free.
Compared with previous editions, the Cloud Book Fair this time has many new features. One of them is the realization of "365 days and never ending", providing online services throughout the year.
Another point is the full application of 5G technology.
Fully use 5G, virtual reality, augmented reality and other technologies to conduct panoramic special exhibitions and exchange discussions. For readers, they can enter the real-view exhibition hall to visit, browse exhibitions, buy books, and participate in online live events without leaving home.
Image source: Screenshot of BIBF official website
As previously mentioned in media reports, it is expected that 400,000 books will be exhibited during the exhibition.
Check in! Extension of Picture Book Exhibition to 3 months
BIBF's brand activities were also launched with brand-new content and form at the Cloud Book Fair.
The boutique publication exhibition takes the form of a combination of offline exhibitions and online panoramic special exhibitions, using panoramic 3D reproduction technology to create a panoramic exhibition hall, allowing readers to gain a sense of reality and immersive 360-degree viewing experience through multimedia interaction anytime and anywhere.
In addition, the "BIBF10+10 Roundtable Conference" will use the online conference system to host three special events in Asia, Europe and America for exhibitors in different time zones and different regions.
It is worth noting that the BIBF picture book exhibition held offline has 9 interesting zones and 4 functional areas, and the exhibition period is extended to 3 months to fully meet the needs of young readers.
This year's reading promotion activities are still exciting.
The first to kick off is the "2020 BIBF World Reading Season" starting from August 26 to the end of September, creating a new reading experience of "reading the world without borders" for exhibitors and readers.
At the same time, "BIBF World Reading Season" did not give up the opportunity to meet readers offline.
During the event, BIBF will jointly release a bookstore treasure hunt plan with 12 well-known bookstores in Beijing including Sanlian Taofen Bookstore and Beijing Waiyan Bookstore.
Online + offline: physical book fairs can also "out of the circle"
In fact, it is not just this edition of the China International Expo. Due to the impact of the epidemic this year, the Shanghai Book Fair not long ago also focused on building an online platform for the book fair, so that the “future book fair model” of online and offline synchronization and sharing within and outside the circle has taken shape.
Image source: Screenshot of BIBF official website
For another example, the "2020 Beijing Book Fair · Bookstore Night" event held earlier, nearly 100 bookstore live events were held on June 12, which was also very popular among readers.
In people's lives, book fairs are relatively small compared to all kinds of film and television and variety shows, but they are also an indispensable part of cultural life.
The popularity of online communication methods such as live broadcasts and short videos provides them with an opportunity to "break the circle".
As a result, the physical book fair can also form an online mirror image.
Numerous new media and online cultural platforms form a "circle of friends" that integrates online and offline. People visit the exhibition offline and can also read online. The time and space boundaries of the book fair itself have been effectively expanded.
In the era of mobile internet where everyone is media, online and offline interaction seems to have become an essential skill for book fairs.
As one publisher said: In this way, through the online platform planning into a matrix-type reading community, the physical book fair can go further.
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