China News Service, Beijing, September 25 (Reporter Gao Kai) On the 25th, "Winning the Championship", which tells the story of the Chinese women's volleyball team, officially opened, and the prelude to the National Day file of the movie was opened.
Since the theater resumed work on July 20, it has experienced an initial slow start. With the increase of theater attendance to 50%, with the strong promotion of the domestic blockbuster "Yaobai", the theaters in mainland China have recovered rapidly.
The previous Tanabata short-term box office easily exceeded the 470 million yuan (RMB, the same below) in the same period in 2018, and the performance was second only to the 569 million yuan for 2019 Tanabata that appeared in the explosion of "Nezha: The Devil Boy".
The next National Day file is considered to be the first true golden period after the theater restarts.
The theater schedule shows that starting from September 25, a total of 9 films will appear on the big screen. Among the main lineups of the National Day file, in addition to the early release of "Win the Championship", the animation giant "Jiang Ziya" and Jackie Chan were withdrawn from the Spring Festival file at the beginning of the year. His work "Avant-Garde" also "moved" on National Day. In addition, there is also "My Hometown and Me" which reproduced the creative model of last year's hit movie "My Motherland and Me".
According to the data of Maoyan Professional Edition, as of 1 o'clock on the 25th, the pre-sale box office on the 3rd day of the National Day holiday has exceeded 80 million. Although the results of the pre-sales in the same period last year, the first day of the pre-sales easily exceeded 100 million, it is considered that Under the special circumstances of this year, the films did not choose to make a big announcement before, and the pre-sales of the films were also opened later than in previous years. Therefore, it is not yet possible to predict that this year's National Day file will not usher in a box office explosion.
As the first heavyweight new film after the epidemic, "Yao Hundred" alone drove nearly 3 billion in the box office. However, at the same time, several overseas blockbusters such as "Creed" and "Mulan" that were originally high hopes at the box office have not It can further exert the expected "burning" effect. As of the 25th, "Yu Hundred" has been released for 36 days, and its popularity has dropped significantly. The audience's desire for new blockbuster films makes the National Day file even more exciting.
According to the data of Maoyan Professional Edition, as of 4 pm on September 25, the box office of "Winning Championship" is close to 40 million, and the number of "want to watch" exceeds 100,000.
Judging from the current situation, the most watched film on the National Day file is "My Hometown and Me".
The industry generally believes that this film, which currently occupies the top spot in the pre-sale box office, has the "gene" to become a "boom" in some respects.
The first is to gather heavyweight directors such as Zhang Yimou, Xu Zheng, Ning Hao, and many other box-office actors such as Huang Bo and Deng Chao. In addition, this light-comedy-type main theme film is very suitable for the holidays.
The other "seed player" is "Jiang Ziya", which was launched by the main creative team of the previous National Comics "Nezha: The Devil Boy" after 4 years of intensive cultivation. This large-scale domestic animation has been highly anticipated since the beginning of the Spring Festival. It’s hard to say that this National Day file will not create a new legend like its predecessor.
Beginning on the 25th, the attendance limit of this movie theater was raised to 75%. The industry believes that this has created conditions for this movie theater's box office to rise again.
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