Solidarity with Lebanon and salutes the "Black Lives Matter" movement
Milan Fashion Week: a mirror of the 2020 events
Fashion houses will use various means of communication to broadcast their shows from websites, YouTube channels and social networks.
Reuters
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It is expected that the percentage of live performances will be limited to a third of the total program of Milan Fashion Week, which begins Wednesday, as it will serve as a mirror to the events of 2020, as it pays a tribute to the "Black Lives Matter" movement, and creates space for a number of young Lebanese designers in solidarity with their country.
Missoni will give the starting signal for the Italian week, which comes after the two fashion weeks in London and New York, and the famous Italian house will present its new collection in a virtual way, which is also chosen by 41 other fashion houses, from the 64th floor that is holding shows for the Spring and Summer 2021 collections for women. And men alike, it continues until next Monday.
Moschino, Versace, and Prada are other fashion houses that have chosen the default, and all eyes are on the Prada show, during which she will reveal the first collections designed for her by Raf Simons, in cooperation with Miuccia Prada.
Fashion houses will use various means of communication to broadcast their shows, from websites, YouTube channels and social networks.
Giorgio Armani chose to stage his show, on Saturday evening, at prime time on the Italian television network "La 7".
However, the other 22 fashion houses wagered on their part on the presence of an audience, including "Fendi", "Dolce & Gabbana", "Etro", "Ferragamo" and "Max Mara", despite the difficulties caused by the social distancing measures imposed due to the "Covid-" pandemic. 19 », as well as about last-minute changes, such as mandating Corona checks for all travelers coming to Italy from Paris.
The circles of one of the major fashion houses acknowledged that "holding a fashion show open to the public at this stage is very difficult."
These circles indicated that “the number of seats has been significantly reduced,” making it more and more difficult to distribute them to journalists, “influencers” and buyers, because the available seats are insufficient, given that this distribution “is already, in normal circumstances, a very complex diplomatic and political issue. ».
And if the absence of the Chinese, Koreans and Americans, who are currently banned from traveling to Europe, guarantees the liberation of strategic seats that benefit others, this absence also reflects the continuing crisis in the sector despite clear indications of a resumption of activity in China in recent months.
Selfie with muzzle
The Italian fashion sector's turnover decreased by 30% in the first half of 2020, with a noticeable contraction in the second quarter.
Prevention measures will be imposed on the few "happy lucky ones" who will be able to attend field shows, including checking body temperature at the entrance, washing hands, and putting on the muzzle. Therefore, they will not be able to show their faces in the "selfies" that they will take for themselves in front of the stage. As usual.
Fashion houses are hoping that Corona injuries in Italy will not increase significantly, so that they do not have to change their plans at the last moment, as Armani did last February when he decided to hold a pending show, and these numbers are still relatively controlled at the present time, and about 1,300 new cases are recorded. Daily, which is much less than, say, France.
Another big name that has adopted the option of presentations is Valentino, whose decision to move an exceptional show this year from Paris to Milan was a surprise.
As for the sector giant "Gucci", on the other hand, it is absent from the event. According to its artistic director, Alessandro Michel, last May, the house decided to reduce the number of its annual shows from five to two, and to set them outside the framework of fashion weeks.
Mirror
Milan Fashion Week wanted to be a mirror reflecting the major themes that have shaped news and events in recent months.
In this spirit, "the week", with the movement "Black lives is important in Italian fashion", will organize a show by five black designers, titled "We are Italy".
In a gesture of solidarity with the people of Beirut in their tragedy resulting from the horrific explosion of the port, on the fourth of August, the week sheds light on young Lebanese designers, including Azzi, Osta, "Emergencies Rom" and Hussein Bazaza.
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