China News Service, Beijing, September 24 (Xi Jinyantong Xiaoyu Zhang Bin) On the 23rd, Zhejiang Cultural Tourism Week of Poetry and Painting and 2020 Zhejiang (Beijing) Tourism Fair was held at the Summer Palace in Beijing.

At the scene, China’s first scale, Wuzhou kiln porcelain, Dongyang intangible cultural heritage wooden combs and other characteristic products from Jinhua, Zhejiang, displayed the image of Jinhua’s historical and cultural city with a unique and charming expression of intangible cultural heritage, and outlined a vivid picture. Jiangnan ink painting scroll.

　　At the Zhejiang Cultural Tourism Week of Poetry and Painting and the 2020 Zhejiang (Beijing) Tourism Fair, the cultural tourism system of eleven cities in Zhejiang brought traditional techniques and cultural tourism products from various regions.

At the "Zhejiang Heart Ink Jinhua" booth, many intangible heritage techniques and cultural and creative products with unique Jinhua regional logos are eye-catching. The most eye-catching one is "China's No. 1 Scale".

Photo by Zhang Bin at the booth of "Zhejiang Heart Ink Jinhua"

　　Zhu Hailang, a non-genetic inheritor, introduced that the nail scale is a traditional craft of Yongkang. The scale is not only a simple measuring tool, but also a "living fossil" of China's excellent traditional culture. "The scale culture contains ingenuity, honesty, stability, etc. The traditional virtues of the Chinese nation hope that through the exhibition, the above-mentioned culture can better go out, take root, germinate and bloom."

　　In addition to the original crafts, the special pastries made in accordance with the ancient methods of the Southern Song Dynasty are also impressive.

These cakes are exquisite, compact and unique in shape, attracting many Beijing residents to stop and taste.

According to Pan Jiangyue, the head of Feng’an Tianye Pastry, these pastries are steamed with glutinous rice and japonica rice. The pastry recipe is derived from the "Wu Family Records" written by Wu family in Pujiang during the Southern Song Dynasty. , We hope to participate in the exhibition, exchange and promote Jiangnan cuisine culture, and open up new markets."

Photo by Zhang Bin at the booth of "Zhejiang Heart Ink Jinhua"

　　Located in the heart of Zhejiang, Jinhua is known as "a country of history and culture, a place where celebrities gather, a city with prosperous style, and a hometown of beautiful mountains and rivers".

Jinhua has nine counties (cities, districts) under its jurisdiction. Yiwu is known as the world's small commodity capital, Dongyang is a famous film and television tourism city and the hometown of Chinese architecture, Yongkang is an international hardware city, Lanxi is a famous textile city in China, and Pujiang is Wuyi is the hometown of calligraphy, calligraphy and crystal, and Pan’an is the hometown of Chinese medicinal materials. Yiwu, Dongyang and Yongkang have been among the top 100 counties (cities) in the country for many years.

　　One county and one characteristic Jinhua has formed eight theme boutique tourism products: "movie culture, specialty shopping, hot spring health, ancient Wu culture, religious pilgrimage, rural ecology, sports and leisure, business exhibition".

The city received tourists from 59.82 million in 2014 to 140 million in 2019, and tourism revenue rose from 62 billion yuan to 157.9 billion yuan. Tourism development is entering a new stage.

　　Yang Juchun, member of the Party Committee and Deputy Director of the Jinhua Municipal Bureau of Culture, Radio, Film and Tourism, said that the participation in the Poetry and Painting Zhejiang Cultural Tourism Week and the 2020 Zhejiang (Beijing) Tourism Fair is of great significance.

On the one hand, as a place where the concept of "two mountains" is practiced, Jinhua will promote the in-depth integration of cultural tourism and finance across the entire industry and write a new chapter in the transformation of "two mountains"; on the other hand, under the epidemic situation, the cultural tourism industry is facing high A rare opportunity for quality development, this exhibition exchange will be a new starting point for Jinhua.

　　Yang Juchun said that since the beginning of this year, Jinhua has stimulated the city's cultural and tourism economic recovery through various means.

In order to seize new opportunities, Jinhua locked its goal of "a high-quality cultural supply site in the Yangtze River Delta and a high-quality tourism destination in the Yangtze River Delta", identified "Zhejiang Heart Ink Jinhua" as the image slogan of Jinhua cultural tourism, and launched the eight "praise" list of cultural tourism. , Initiated millions of Shanghai citizens to visit Jinhua, issued tens of millions of cultural and travel experience coupons, expanded Jinhua celebrity cultural tours, research tours and other special lines, and took multiple measures to inject strong momentum into the tourism market.

From January to August, Jinhua City received 65.42 million tourists and achieved 66.3 billion yuan in tourism revenue.

　　Yang Juchun said that Jinhua will take this exhibition as an opportunity to raise the bar, integrate the small scenery of Jinhua Cultural Tourism into the national landscape, present the small window of Jinhua Cultural Tourism in the national landscape, and create the "golden character of Jinhua Cultural Tourism" sign".

At the same time, we sincerely invite more tourists to come to Jinhua to experience this ink painting scroll hidden in the "Heart of Zhejiang" and taste this famous cultural city of Jiangnan with a long history and full of legends.

　　The 2020 China Grand Canal Cultural Belt "Beijing-Hangzhou Dialogue" is co-sponsored by the Beijing Municipal People's Government Information Office, Zhejiang Provincial People's Government Information Office, Hangzhou Municipal People's Government, and China News Agency.

　　As an important part of the "Beijing-Hangzhou Dialogue", the Poetry and Painting Zhejiang Cultural Tourism Week and the 2020 Zhejiang (Beijing) Tourism Fair are also held in the Summer Palace in Beijing. It is hosted by the Zhejiang Provincial Department of Culture and Tourism, Zhejiang Provincial Cultural and Tourism Promotion Information Center, Zhejiang Organized by the Municipal Bureau of Culture and Tourism and the Zhejiang Branch of China News Service.

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