China News Service, Beijing, September 22 (Reporter Ying Ni) Since the theater resumed work on July 20, the Chinese film market has restarted for two months.

A few days ago, the "2020 Cinema Resumption Report" jointly launched by the Beacon Professional Edition and Taopiaoti, summarized the market and user data.

The report shows that since the theater resumed work 60 days, a total of 150 million people went to the theater, a box office of 5.4 billion yuan, of which the "post-95" has become the main force of movie watching after the resumption of work; "Eight Hundred" and "I am waiting for you at the end of time" "" and other domestic films have surpassed imported films, which played a decisive role in the recovery of the box office market in the post-epidemic period.

Poster of "2020 Cinema Resumption Report".

Image courtesy of report publisher

　　According to the "2020 Cinema Resumption Report", from July 20 to September 20, China’s movie box office totaled 5.416 billion yuan, and the top two box office contributions were "Eight Hundred" (2.88 billion) and "My Time Waiting for you at the end" (500 million) two domestic films.

Both in the box office and the number of movie viewers, the two domestic films performed well, and they strongly drove the market on multiple levels.

　　For example, the report made statistics on the behavior of "first ticket purchase after resumption of work", and the results showed that more than 50 million people contributed the first movie ticket after resumption of work to "Eight Hundred"; "End of Time" followed closely behind and attracted The first ticket purchase of more than 10 million passengers.

In another statistical dimension, the top two movies with more than 2 ticket purchase orders (indicating that they may be used for two), the top two are also "Yaobai" and "End of Time", which overshadows Nolan's "brain-burning" The performance of "Creed" on the "Second Brush" transcript.

　　"Yaobai" has been known as the "Milestone of Chinese War Blockbuster" since its release. It has won the weekly box office champion for five weeks since its release. It currently ranks among the top 10 Chinese movie box office history with more than 2.8 billion box office, and tops the global box office in 2020 champion.

"Yabai" is produced by Huayi Brothers and Beijing Seven Impressions, and is jointly produced and distributed by Ali Pictures.

Currently, the movie has announced that the key will be extended to October 21.

　　The fantasy love movie "I'm Waiting for You at the End of Time" received a box office of 270 million when it was released on the Qixi Festival, setting a single-film historical record for the Qixi Festival. The cumulative box office currently exceeds 500 million, becoming a phenomenon-level "dark horse" this year.

The film is a new work of Alibaba Pictures' "Jincheng Joint Production Plan". In addition to the excellent creative team supervised by Jiang Zhiqiang and directed by Yao Tingting, Alibaba Pictures, as the producer and publicizer, provided a series of online publicity for the film. User insights, schedule marketing and distribution strategies are also considered important factors for success.

　　In addition to box office performance, the "2020 Cinema Resumption Report" also analyzed data on ticket users.

The report shows that the "post-95" generation has become the main force of movie watching after the resumption of work: not only the overall movie viewing ratio is the highest (33%), it accounts for 30% of the midnight audience, and the proportion of ticket purchases during the Qixi Festival has also increased compared with the same period last year. .

Data shows that the proportion of "post-95" Chinese Valentine's Day tickets has increased by 5% compared with that of 2019, and has become evenly matched with "post-90s" and has become the main force of festival viewing.

　　Another slightly unexpected statistic is that the "post-95s" not only love festivals and midnight shows, they are also paying for classic movies.

The "2020 Theater Resumption Report" shows that the classic movie "Harry Potter and the Sorcerer's Stone", which was re-screened after 18 years, has the largest number of users who bought tickets to watch the movie, which is higher than that of the "Post-85s". More than 20%.

　　In addition, the "2020 Theater Resumption Report" also revealed some "new normals" in theaters in the post-epidemic period.

For example, group viewing behavior (more than three tickets in a single purchase), the proportion dropped by nearly 6% compared with 2019.

As October approaches, a number of excellent films such as "Win the Championship", "My Hometown and Me", and "Get Home at One Point" will be released successively in the National Day file. In addition, the theater attendance limit has been increased to 75%. Chinese films The market will usher in an explosive growth.

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