Out of the box

Professional broker

Ismail Al Hammadi

22nd September 2020

According to the latest statistics of the Dubai Land Department, the real estate market in the emirate includes, currently, about 4,358 real estate brokers registered with the department, a significant number, but the question is, are all 4,358 of these people eligible to cover what the real estate sector requires today, and are they all accompanying Are they aware of the new technologies invading the market?

If I do not make a mistake in the estimation, I think that only about 20% of them enjoy the professionalism required by the profession and keep pace with the pace of changes in the sector, especially in the field and systems of real estate marketing, and the remaining 80% of them lack a great deal of professionalism, and are slowly moving towards remediation. Variables.

What we should all know is that the scope of competition in the market today has changed from its traditional pattern (intermediaries competing with each other), and has moved to another domain, which is the mediator’s competition for himself and himself and not others, and the real challenge has moved to those who possess the most technical capabilities and skills to advance the profession of real estate brokerage. .

The real estate broker who does not have the ability to determine future trends in the market, lacks professionalism, and the broker who lacks knowledge and full familiarity with the current and future information of the sector is not a professional broker, and the broker does not have the ability to analyze the numbers that he uses in his work and market data and draw conclusions to contribute to drawing a path The market, this lacks professionalism.

Professionalism is not limited to that only, but extends to a wide range of features that the mediator must recognize and demonstrate, ranging from self-skills to acquired skills, including choosing appropriate words and mastering the arts of responding and talking with the dealers.

As a professional and successful broker, you always have to play roles against your nature that are in line with what is required by the current time of the market to deal with customers, and to be constantly learning and constantly aware of the latest developments in the sector and global developments, especially in the field of new technical services imposed by technology and artificial intelligence on the real estate sector.

As part of your professionalism as a broker, you have to be familiar with all of these services, electronic platforms and smart applications available, and be able to formulate proactive plans to enhance their spread.

Today, we are witnessing a strong overlap between the technology sector and the real estate sector in Dubai, and with the passage of time this overlap will be strengthened more and more, and the real estate broker must seize everything that is new in this field, and work continuously to develop its capabilities in the use of modern real estate technologies and openness to new experiences, To advance and add value to its services on the one hand, and to develop the profession of real estate brokerage on the other hand, and in order to succeed more in that, he must be proactive in adopting and proposing everything new and better for the real estate market, and carefully choosing the appropriate channels to market his services and real estate products, and mastering good methods of collection Between his personal skills and the new skills he acquires, to direct real estate production.

One of the most intense types of competition in the field of real estate brokerage is for the broker to compete with himself and turn challenges of whatever kind into opportunities to develop this profession, so that it is one of the means of directing the market to create the quality of the real estate product required and its production, not a way to market the real estate product in the market.

This is the level of professionalism we aspire to, for the medium to be a production tool before it is a tool for marketing.

To read the previous articles of the writer please click on its name . 

"The level to which we aspire to be professional is that the medium is a production tool before it is a marketing tool."