[Live Voice] Huang Wenjie and the clerk introduce creative coffee
Clerk: This is our creative coffee. This is a cold brew single product. I can pour it for you first.
Huang Wenjie: The single product is coffee made from a single variety of coffee beans.
Huang Wenjie: Is it bitter?
Reporter: Not bitter.
Huang Wenjie: That's right, so many people say that coffee only has a bitter taste, that's wrong...
[Explanation] A pleasant afternoon in a Taiwanese Mengga (Monga) style cafe in Guiyang, the founder of the shop, Huang Wenjie and his clerk partners are introducing a creative coffee to the guests. The relaxed and fun explanation makes this moment The reporter as a customer feels cordial and refreshing.
[Explanation] The 54-year-old Huang Wenjie was born in Taipei, Taiwan. He was curious about the mainland. At the age of 30, he came to Shanghai alone with two large suitcases and became an executive in an IT company.
As Huang Wenjie entered the age of confidence, he felt that he should do something meaningful in his second half of his life. In this regard, he and his wife immediately thought of opening a coffee shop, and then resolutely quit their jobs and "joined" the coffee industry.
[Explanation] In 2007, Huang Wenjie's first boutique cafe was born in Changsha, Hunan. The name of the shop was taken from his hometown and birthday combination-"Monga 423" (Hokkien pronunciation).
At the beginning of the store, Huang Wenjie set a "mission" for his cafe: starting from the improvement of his partners, bringing together the infectious power of the team, and passing on the sincerity of the customer's human touch.
[Concurrent] Huang Wenjie
Many people ask me, what exactly are you opening a cafe?
In fact, to put it bluntly, I am (promoting) Chinese culture, really.
"Please, thank you, sorry" is what I said during the first training session.
My training is not only to make coffee, as our partners often say, Jeff is not teaching us how to make coffee at all, he is teaching us how to be humans, learning coffee is very fast, there is a standard process, who can’t do SOP, but does After a cup of coffee, does this cup of coffee have a soul? I opened a cafe. Does the cafe have a soul? What is the use of not having a soul?
[Explanation] Huang Wenjie, who loves philosophy, uses the fragrance of coffee, scholarship, and human affection to describe what his coffee shop has been trying to deliver in the past 13 years. "Coffee fragrance" means guiding customers to find coffee that suits their tastes, and "literary fragrance" means Customers explain the popularization of coffee culture. "Human feelings" is the "soul" of the coffee shop in Huang Wenjie's mouth.
[Concurrent] Huang Wenjie
One year, I took our four partners to Taiwan to have fun in a small noodle shop. Everyone ordered four bowls of noodles and one stewed dish. There was no dried tofu. But when I came up, a lady boss said, you four I will give you four dried tofu. You can eat them together. We cooked them so delicious. After we said thank you, all four of our partners told me directly, Jeff, I finally know what your cafe promotes. What kind of "human touch" service is? Four dried tofu will not cost much, but what it conveys to customers is a kind of respect, friendliness, friendship, and affection. In fact, that is more important than a bowl of noodles, but do you have I found that in today's society, people are becoming more and more indifferent, (positive) lack of this, so we have been passing on this feeling.
[Explanation] Due to the focus on coffee quality and the implementation of the "humane" service concept, Huang Wenjie’s Mengjia Cafe has gradually become popular in Changsha. Now it has developed into a coffee chain brand with 20 chain stores and has cultivated many international players. Awards for the barista.
[Explanation] Because of the comfortable climate in Guiyang and the fact that his wife is from Guizhou, Huang Wenjie has opened three branches in Guiyang since 2013. There are elite baristas in the store, and Huang Wenjie retires behind the scenes to take charge of the coffee team to cultivate.
In the eyes of the team members, Huang Wenjie, who is also a teacher and friend, often uses his warm human touch to "preach the way and teach you to solve puzzles."
[Concurrent] Barista Luo Bangbing
Jeff is a person who admires me very much. He is more kind. If you talk to him, if you have questions, if you are confused, talk to him. After you talk with him, you will feel a little more relaxed.
It’s just that some uncomprehensible problems are figured out all at once, and we feel like parents.
[Concurrent] Barista Wang Dong
In the past, I had little communication with my parents at home, and sometimes there were more conflicts, but now after so many years, it is slowly based on my (service) to the customers in the store, (and) Jeff is teaching me how to talk to The family gets along, and then the relationship with the family has changed a lot. (In addition) whether it’s spending or doing things outside, many times there will be a kind of empathy to see others, maybe a waiter who doesn’t know Say thank you to him, he may be in a much better working condition that day.
(Reported by reporter Pu Wensi and Zhou Yanling in Guiyang)
Editor in charge: [Liu Xian]