[Explanation] A few days ago, the Market Management Department of the Ministry of Culture and Tourism issued the "Guidelines for the Reopening of Theaters and Other Performance Places on Epidemic Prevention and Control Measures (Fourth Edition)" and other notices. In principle, the number of audiences in theaters and other performance venues shall not exceed 75% of the seats in the theater. .
On September 19, SAIC Shanghai Cultural Plaza (hereinafter referred to as: Cultural Plaza) celebrated its 9th anniversary of the reconstruction and opening. In this special year, the phrase "Long time no see" may best represent the aspirations of theater people's desire to meet each other.
It is understood that in 2019, the number of spectators in the Cultural Plaza reached more than 420,000, and the images of the professional musical theater and the iconic public cultural and art center in Shanghai are deeply rooted in the hearts of the people.
On the same day, the "Study and Analysis Report on Youth Audience Consumption" released by Cultural Square showed that even after the outbreak of the epidemic at the beginning of the year, the demand for cultural consumption of the youth community has not diminished.
[Concurrent] Lu Yiwei, Secretary of the Party Branch of Shanghai Cultural Square Theater Management Co., Ltd.
Under the impact of the epidemic, offline cultural consumption activities were once suspended, but the demand and enthusiasm of young people for cultural consumption has not decreased.
Data shows that 77.5% of the respondents believe that cultural needs are as important as material needs. More than half of the respondents participate in cultural activities at least three times a month, and 16.83% of respondents participate in cultural activities more than 5 times a month. activity.
[Explanation] On the same day, the Cultural Plaza also used "nine events", "art installations" and "a good show" to bring the audience a rich, multidimensional and diverse cultural experience. The first original musical "Heartbeat in an Eggshell" also Stunning appearance.
In addition, the Cultural Square has also undergone a special change-the seal in the auditorium has been removed, restoring its long-awaited appearance.
The "unsealing" of the seat does not mean relaxation of epidemic prevention and control. Only by facing the post-epidemic era maturely and gradually replacing the physical "isolation" with conscious social distancing can the "very" return to "normal".
[Concurrent] Zhang Jie, General Manager of Shanghai Cultural Plaza Theater Management Co., Ltd.
One of the ways we dealt with it was because we used the seal before, so we had all the seals removed in the past two days. In fact, it is an adaptation method where 4 seats can be separated by 1 seat.
Secondly, we have installed an automatic temperature control monitor and face recognition instrument, as well as an instrument for comparing the green code scanning code and the ID card, so this can also have a fast channel.
(In addition) Our own medical care arrangements and emergency disease control arrangements are already in place.
[Explanation] Zhang Jie, general manager of Shanghai Cultural Plaza Theater Management Co., Ltd., revealed that the average attendance rate of the Cultural Plaza in 2019 was 73%. Now the attendance rate is open to 75%, which is undoubtedly a "good news" for theaters and other performance venues.
[Concurrent] Zhang Jie, General Manager of Shanghai Cultural Plaza Theater Management Co., Ltd.
Today, I’m very happy that we can reach 75% of the theater attendance rate, because 75% is for SAIC Shanghai Cultural Plaza, because our attendance rate was 73% last year. In fact, for 75%, I think it should be able to Satisfying the needs of the art team, theater and our agency company, then it is a boon for the audience.
We look forward to (higher attendance) that can bring us more cultural charm, and be able to (allow more audiences) to enter the theater to enjoy the cultural lifestyle that the art on the stage brings or conveys that we need.
[Commentary] Zhang Jie said that in the next three years, Cultural Plaza will continue to build a professional platform for musicals, becoming a weather vane for the development of musical theatre, a cultural and ecological landmark that enriches sensory experience, and leads the public’s aesthetics and the spirit of advocating humanistic pursuits. The homeland helps the urban space to remain vigorous.
Reporter Xu Yin Kang Yuzhan reports from Shanghai
Editor in charge: [Ye Pan]