Every day

"Emirates Today" .. 15 years and the march continues

Sami Al Riyami

reyami@emaratalyoum.comsamialreyami

20 September 2020

Fifteen years have passed since the issuance of "Emirates Today", which has been carrying many stations, successes and pitfalls. It has passed carrying the precedence, distinction and service to the nation and society, and it also carries right and wrong and diligence, and newspapers for its workers are not measured in years and decades, but in hours and minutes, because of the many things they live Details like the daily battles with time and event, post event and reaction.

15 years in which "Emirates Today" has lived through radical, profound and unprecedented transformations in the world of journalism, which have constituted challenges that accompanied its march, and imposed a reality that must be dealt with positively, so that the newspaper remains in place, and with the confidence of its readers. Readers, and the bridges in adopting their daily living issues, started with a small printed version, different from the prevailing pattern at the time, and now ended with a different state in form and content. Besides the printed version, there is a website that is constantly renewed and developed, to keep pace with the aspirations of readers, and digital platforms on websites Social communication, an application for smartphones, and a digital version that works for screens of all sizes.

As for the content, it is another story full of details. We were overwhelmed by modern technologies and new communication and communication tools, and we were faced with two options: either to deal positively with these developments, so we will develop and keep pace with this boom, or we will perish and become part of the past, so we chose the first option, with strong confidence that success will be Our ally in the end, and since then, the word and the photograph are no longer the only tools in journalism. Rather, video, "infograph", "animation", audio recordings, programs, and others have entered them.

What the technical boom has brought about in the means of communication is that it abolished or gradually abolishes the boundaries between the media. The newspaper is now producing television and radio content, while television has to produce both readable and audible content, but this transformation was not easy for human cadres, which She used a certain pattern for years in her work, just as it was not easy for the press institutions themselves, which found themselves in unequal competition with new incumbents in the profession, capturing the attention of millions, with content without color, taste, or smell, so their revenues declined, and were subjected to tremors Violent, until some of those institutions ended up in a major defeat, and a complete exit from the scene.

But we in “Emirates Today” have wagered, for years, on the intelligence of our readers, their wisdom, and their good choices. Our readership was expanding day after day, and we are proud that we are one of the most followed Arab newspapers among local readers in the UAE, with a number of nearly four million followers. Our digital platforms, and others read Emirates Today via the website, the smart application, and the digital version.

We also wagered on the continuous support provided by the Dubai government, through the Dubai Media Corporation, in providing an ideal environment for work, within a comfortable and transparent atmosphere that opens up broad prospects for everything new and useful, in line with the strategy of the Corporation and the Dubai government, and in line with national constants Supreme of the United Arab Emirates.

A year ago .. It was exceptional by all standards, with its various and varied events and developments, the year of the "Probe of Hope", the nuclear reactor, Hazza Al-Mansouri, the peace treaty, as well as the challenges of the "Covid-19" virus .. in which "Emirates Today" was with its readers, moment by moment. .

And another year awaits us, no less important, the year of “Expo 2020”, the year of “fifty union”, the year of recovery from the consequences of “Corona”, and many great occasions that await us, and it promises us a lot of hope, and heralds us for a future befitting a great country like the UAE .. Do not stop Dream and achievement!

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reyami@emaratalyoum.com