Chinanews client, Beijing, September 17th (Ren Siyu) The attendance limit of national theaters has been relaxed.
On September 15, the China Film Distribution and Projection Association issued the "Guidelines for the Prevention and Control of the Epidemic on the Reopening of Film Screening Sites (Third Edition)", stating that theaters "in principle, the attendance rate per show shall not exceed 75%."
This guide, which will be implemented from September 25, will apply to the "Win the Championship" and subsequent National Day movies released on that day.
As the first large-scale schedule after the theater resumes work, is this year's National Day file ready?
Source: China Film Distribution and Exhibition Association website.
What changes have been made to the new version of the cinema epidemic prevention guide?
On July 20, after the orderly resumption of work in low-risk areas across the country, the attendance rate per show was limited to 30%, and the number of daily film shows was reduced by half; on August 14, the attendance rate increased to 50%; September 25, on National Day Before the start of the gear war, this figure will be further relaxed to 75%.
On September 15, the China Film Distribution and Projection Association released the "Guidelines for the Reopening of Film Screening Sites for Prevention and Control of the Epidemic (Third Edition)". Compared with the previous version, except for the attendance rate from 50% to 75%, the guidelines are no longer clear There is a "cross-seating" regulation; the original "movie screening venues do not sell snacks and beverages in principle, and food and beverages in the cinema are prohibited in principle" changed to "no food or beverage during movie screenings".
Source: China Film Distribution and Exhibition Association website.
In terms of strengthening cleaning and disinfection, the new version of the "Guidelines for the Reopening of Movie Screening Sites for Epidemic Prevention and Control" still retains detailed requirements.
For example, key areas such as ticket vending machines, merchandise vending areas, vending machines, public area seats, entrance gates, toilets, etc., need to be wiped and disinfected no less than 5 times a day; lobby, cinema, toilet, corridor, Public areas such as evacuation passages need to be spray disinfected no less than twice a day; the audience's direct contact with objects such as the armrests of the theater seats and 3D glasses need to be disinfected once per session.
It should be pointed out that although the theater attendance rate has been increased to 75%, the specific provincial film authorities will make dynamic adjustments under the guidance of the local epidemic prevention and control departments.
For the audience, it is still necessary to use real-name reservations online and purchase tickets without contact. They also need to comply with epidemic prevention regulations during the movie viewing process, such as registration, temperature checks, and wearing masks during movie viewing.
Data map: On July 24th, the audience scanned the QR code to collect tickets in the CBD store of Wanda Cinemas in Beijing.
Photo by China News Agency reporter Jia Tianyong
The box office did not explode in September, will the National Day stalls explode?
The release of the "Guidelines for the Reopening of Movie Screening Sites for Epidemic Prevention and Control (Third Edition)" at this time undoubtedly paved the way for the excitement of National Day stalls in advance.
The film and television stocks collectively rose in the morning on September 16 and were active.
A few days ago, the film industry also ushered in an exciting news. According to the data of Maoyan Professional Edition, as of 19:29 on September 14th, since the resumption of work in movie theaters across the country (July 20-September 14), the cumulative box office reached 5 billion yuan.
Among them, the contribution of "Eight Hundred" single film exceeds half of the country.
Source: Maoyan Professional Edition.
According to statistics, in the first half of September 2020, the monthly ticket real estate was 1.448 billion, which was only 175 million behind the same period last year when the Mid-Autumn Festival was located.
Under the condition that the attendance rate is adjusted from 50% to 75%, the viewing capacity of National Day files is expected to be further expanded.
However, in September, the newly heated film market did not continue to "explode". The two major foreign films failed to achieve the expected results. The "Eight Hundred", which was released for nearly a month, was still supporting the box office. It seems a bit weak. Since September 14, the box office of the theater has declined for three consecutive days.
At this time, a National Day file chose to attack in advance.
Recently, "Win the Championship" directed by Chen Kexin, starring Gong Li, Huang Bo, Wu Gang, Peng Yuchang, and Bai Lang, "take the lead", announced that it will be upgraded to September 25.
The film "Win the Championship" was announced to be filed.
"Winning the Championship" was originally scheduled to be released on September 30. In the somewhat sluggish September film market, its release just cut into this box office "gap period". It rushed 5 days in advance, avoiding other National Day files. The confrontation of the film, on the other hand, can also play a role in igniting popularity and promoting reputation.
Like "Yaobai", "Win the Championship" also adopted the method of issuing keys in time intervals to resist concealing the box office.
The pattern of National Day files has changed?
The advance filing of "Win the Championship" also shows the fierce competition for the National Day movie in 2020.
At present, the National Day archives unified pre-sale has not yet started, but some changes have taken place in the "battle situation". In addition to the mention of "Win the Championship", "Mulan: Turned Out", which was originally scheduled to be released on October 1st, announced the change to 10 It was released on the 3rd, and "Small Columns under the Sea: Ring of Flame" stated that it would be postponed due to technical reasons, and it directly withdrew from the National Day competition.
The movie "Mulan: Turned Out" and "Small Columns Under the Sea: Ring of Flame" announced the shift.
Nowadays, the new films that have been confirmed to be released during the National Day in 2020 include "My Hometown and My Home", "I'm Home at One Point", "Winning the Championship", "Vanguard", "Jiang Ziya", "Mulan: Turned Out", "Wonderful Kingdom" "Seven films, covering sports films, comedies, action films, cartoons and other types.
Compared with last year's "My Country and My Country", "Captain China" and "The Climber", the number and volume of this year's National Day files are not small. "Winning Championship", "Vanguard" and "Jiang Ziya" have all He is a heavyweight player in the 2020 Spring Festival gear. Some people call it "a National Day gear, half a Spring Festival gear".
2020 National Day movie poster.
Recently, the materials related to the National Day films have been continuously launched. "Jackie Chan accidentally drowns while shooting a new film" has been on the hot search list of Weibo. The behind-the-scenes story of the action film "Vanguard" has become one of the promotional points; To pay attention, the content always emphasizes the "Women's Volleyball Spirit"; "My Hometown and Me", with many celebrities participating, is even stronger, and multiple unit trailers have achieved higher completion rates...
The publicity of many films and the release of attendance restrictions made this National Day file more exciting.
According to the professional version of Maoyan, the number of people who "want to watch" in "Jiang Ziya" has reached 1.258 million, temporarily ranking first in the National Day file, and the number of people who "want to watch" in "Win Championship", "My Hometown and Me" and "Vanguard" It has also reached 490,000, 278,000 and 250,000 respectively.
For the film industry, this National Day file is the first real large-scale period in 2020, and it is also the last large-scale period. Driven by many blockbusters, it is expected that theaters will usher in "retaliatory consumption".
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