The non-profit organization Fair action has examined the fashion brands of five influencers.
Neither Kenza Zouiten, who owns the Ivy Revel brand, nor Hannah Widell, nor Amanda Schulman, who owns the Daisy Grace brand, wanted to answer questions or provide information about suppliers or working conditions.
This is despite the fact that Daisy Grace uses the word "sustainable" in her marketing.
- None of them have made any commitment to be more open about production and what working conditions look like.
We think this is very boring, says Maria Sjödin at Fair action, an organization that wants to get companies to improve working conditions and pay better wages to those who work in production.
"New rulers in the fashion industry"
According to Sjödin, it is very unusual for companies not to answer similar questions from Fair action.
She wishes more influencers would understand the value of being open.
- They are in many ways new rulers in the fashion industry.
Some of them have many more followers than traditional clothing chains, so if they address this issue and take the lead in terms of transparency and openness about production, then it creates rings on the water in the entire fashion industry, says Maria Sjödin.
Neither Ivy Revel nor Daisy Grace have answered questions despite reminders.
Petra Tungården's fashion brand Adoore has sent information to Fair action, even though they did not want to publish it for everyone.
"Important for those who sew the clothes"
Most transparent is Bianca Ingrosso's company By Bianca, which reports the suppliers on its website, and Elin Kling, which sells clothes under the Toteme brand, has promised to publish its supply chain before the end of the year.
Why is it important to be open with your suppliers?
- It is a very important issue for those who sew the clothes.
If they are treated badly at the factory, they and their union representatives must be able to know who the buyer is so that they can raise the issues around, for example, overtime or dangerous work environment to the buying company, because they often have very good opportunities to influence their supplier to solve the problems. , says Maria Sjödin.