For many years there has been a throne that no other has been able to occupy, the throne of prime time.
For many years, that throne has belonged to one man and one program.
For many years, those who yearned and yearn for this throne have given up the battle for loss.
Container of golden minutes, audience leader day in and day out, millions of viewers ... And the king is none other than
Pablo Motos
y su
Hormiguero
.
However, tonight starting at 10 p.m., the jewel in the crown of Antena 3 will fight what is expected to be a tough battle after
Telecinco
has decided to bring
Iker Jiménez
, his
Fourth Millennium
and his theories about the
coronavirus
.
Iker Jiménez
makes the leap from
Cuatro
to
Telecinco
with a special program,
Informe Covid
, with which he will not only try to snatch some audience from the king of prime time, but also with which he will try to drag the audience to the series
Mothers
, which in its premiere last week was downed by the summer hit,
Woman
.
In a risky bet,
Mediaset
wanted to kill two birds with one stone.
On the one hand, see if it is possible to overthrow a king and, on the other, try to raise a series, which if it does not succeed is destined to fail.
I ask: if you had to choose between coronavirus and
Iker Jiménez
or entertainment and
Pablo Motos
, which one would you choose?
Who will win the battle?
Overthrowing
Pablo Motos
and
El Hormiguero
is almost a utopia.
Although the attempts in recent years have been weak and unable to cope, the boom of
Iker Jiménez as
a result of the
coronavirus
pandemic
may shake the foundations of the kingdom of
Trancas and Barrancas
.
I doubt it, quite a bit, but it is certainly the strongest bet that has been made for that overthrow in a long time.
And it is that
Iker Jiménez
has known how to take advantage of the pandemic.
Since we were confined, the captain of
Cuarto Milenio
stayed at home transforming his program into videos from his home where he gave his opinion and his theories about the
coronavirus
, and turning it into a more than possible new goose that lays the golden eggs.
There was practically no day that Iker Jiménez's videos did not grab headlines and comments on social networks.
And
Mediaset
has seen the business.
Iker Jiménez and the coronavirus
If
Iker Jiménez
has taken advantage of the pandemic to increase his followers and viewers,
Mediaset was
not going to miss the opportunity that his success was offering him.
When on Wednesday of last week the premiere of
Mothers
hit the bump while fighting
Woman
, someone in
Mediaset
turned on the light bulb.
Why not bring the
Fourth Millennium
to
Telecinco
in prime time and on a weekday?
Why not take advantage of the success of
Iker Jiménez
in the wake of the
coronavirus
to turn the grid upside down?
Why not pull a special program on the
coronavirus
to hook the audience and at the same time see if you can beat
Pablo Motos
?
I doubt that
tonight's Covid Report
can with
El Hormiguero
, but at least, for sure, that it takes him out of his comfort zone.
So far,
Pablo Motos
has had no rival, but what if now
Iker Jiménez
becomes the enemy to beat?
What if now we have to activate the defenses?
What if now we have to take out the artillery?
It will be tomorrow when it will be seen if
Iker Jiménez
has managed to make a hole in the walls of
El Hormiguero
.
What army does
Iker Jiménez have
for this first battle?
Report Covid will
start at 10 p.m.
-about
10 minutes after the start of El Hormiguero- and will last predictably and, according to the television schedule, until 11.00 p.m., at which point the second chapter of
Mothers
should begin
.
According to the
Mediaset
press release
, the special program led by Iker Jiménez will have different experts on the
coronavirus
.
Virologists, doctors, scientists, researchers ... In addition, tonight's program will focus on the return to school and the effects of the
coronavirus
on children.
Pediatricians such as
Fernando García-Sala
, president of the Spanish Society of Out-
of-hospital
Pediatrics and Primary Care (SEPEAP),
Fernando Uribarri
, a physician at the San Rafael Hospital in Madrid or Dr.
César Carballo
, assistant physician in the Emergency Service of the Ramón y Cajal Hospital in Madrid will be with
Iker Jiménez
and
Carmen Porter
, in the program where not only will the incidence of the
coronavirus
in children
be discussed
or if they are really what has been called supercontagators, but also if the viral load lasts longer in children or if it is safe return to classrooms.
In addition, it will also feature
Pablo Fuente
, one of the researchers who has become a benchmark in the dissemination of information about
Covid-19
, who in February was one of the first to predict what ultimately occurred.
If to all this is added the viral opinions of
Iker Jiménez
and the intrigue in knowing if the journalist will be as clear as he did during the confinement, it is difficult not to think that the movement from the
Fourth Millennium
to
Telecinco
could work.
Of course, as long as
Pablo Motos
allows it, and I doubt it, I doubt it a lot.
The weapons of El Hormiguero
El Hormiguero
has something that has always fascinated me and that is that although he has been an audience leader for many years he has never let his guard down, he has always gone for more.
In each program, in each interview, in each guest, what is transmitted is not the comfort that being the king of prime time should give, but quite the opposite.
They always go for more and they always up the ante.
Tonight at
El Hormiguero
the Javis and Paca, la Piranha
will have fun
to promote the premiere of the third episode of the
Veneno
series
.
The Javis
have always been a safe bet for
El Hormiguero
and tonight they will have to give their all for everything more than ever.
They will not disappoint as they have never done when they have gone to
El Hormiguero
and, if we add to them that tonight she trains as a collaborator of the
Tamara Falcó
program
, it is difficult for the
Covid Report
of
Iker Jiménez to be
able to with them.
It may sound strange to
say that
Tamara Falcó
fight the Report
Covid
of
Fourth Millennium
, but be realistic.
No matter how much or little you like Tamara Falcó, there will be many who want to see what Isabel Preysler's daughter is really going to do in
El Hormiguero
.
When the show premiered last week with her as the first guest,
El Hormiguero
not only got the golden minute again but also gave the show a
17.5% audience share
.
There is nothing.
That is, whatever
Tamara Falcó is
interested in or at least has a power of attraction that is difficult to overcome.
If we add to that power of attraction that you don't really know what you are going to do, rather that you are going to sit at the collaborators' table with Nuria Roca and Juan del Val, because the potion is already underway.
The risk of Telecinco
Telecinco takes
risks tonight with a program that until now has been raised on the skirts of
Cuatro
.
The requirement of a chain is not the same as the requirement of the parent chain.
The audience data for
Fourth Millennium is
not bad, in fact it is quite good.
Last Sunday it achieved an 11.6% screen share, tying with
Antena 3's
El Peliculón
, which achieved the same.
In its season premiere, on September 6, it
broke a record of viewers with 1,680,000 and a 13.6% share.
It is the pull of
Covid
and
Iker Jiménez
, and it is, probably, what has led
Telecinco to
pull it.
However, the question now is whether the viewer wants to continue being bombarded by information about the
coronavirus
or if, on the contrary, the viewer needs the release that entertainment programs such as
El Hormiguero
entail
, above all, for their mental health.
It is clear that the
Covid Report
will work and that it will work better than if it had been programmed in prime time
Madres
, but it will be difficult for it to really harm
El Hormiguero
.
When you have spent practically all day listening, watching and reading information about the
coronavirus
for months
, it reaches a point that what you want and what you need is to disconnect.
With
the Covid Report,
the viewer will surely discover new data, new information and the expected reactions of
Iker Jiménez
.
However, no matter how much
Covid-19
and no matter how much interest you may have to see what the presenter has to say to say now on
Telecinco
, there are many who prefer to sit on the couch and watch something that entertains you and makes you forget why a few minutes the constant bombardment of information about the
coronavirus
.
This is the biggest disadvantage that
the Covid Report has
.
This one, and that in prime time there is no
Game of Thrones
.
According to the criteria of The Trust Project
Know more
Antenna 3
Pablo Motos
The Hormiguero
Santiago Segura and Toni Acosta, invited El Hormiguero |
Pablo Motos, Luna Fulgencio and the question that should never have been asked
Premiere of season 15El Hormiguero |
Tamara Falcó Preysler is not an "asshole"
Marta López, tragic heroine
See links of interest
Last minute
Spanish translator
Programming
Movies Today
2020 calendar
Horoscope today
League classification
Santander League Calendar
Cutting notes
Topics
Stage 18 of the Tour de France, live: Méribel - La Roche-sur-Foron