Barely a year after its major campaign that enabled it to install its new signature, Europe 1 is taking the floor again with a new execution of its territory.

Europe 1 unveils this Wednesday, September 16 the third opus of its campaign "Listen to the changing world" after two first parts which will have allowed it to reposition itself on information and thus put an end to the leak of its listeners (+ 428,000 new listeners. Source Médiamétrie). 

Like the station's re-entry schedule, which enriches the programs put in place last year, the advertising campaign is digging deep into the changing world.

According to Constance Benqué, President of Lagardère News, "the brand campaign deployed last season by the Romance agency perfectly accompanied and supported the editorial repositioning of Europe 1. I am delighted to continue this collaboration around our signature 'Listen to the world change '. A campaign in the continuity of that of last season which translates, through the prism of powerful and impactful visuals, the exact positioning of Europe 1 ".

By placing the brand signature at the heart of recent news images, where other words are normally written, the campaign promotes Europe 1's ability to detect in the constant flow of information where the times switches and thus positions the station as the radio at the heart of the news.

We find the main themes of this fall

Among the visuals, available above, we discover the main themes of this new school year: the next American elections, the posters denouncing the persistence of feminicides in France, the many climate demonstrations organized around the world, the Black Lives movement. Matter, the slowdown in global air traffic following the Covid-19 pandemic and solidarity with caregivers during this crisis.

A final visual evokes the boom in social platforms.

We discover the influencers @sundyjules and @enzotaistoi in full choreography.



This new campaign will be rolled out from this Wednesday, September 16, on display with a large-scale national device set up throughout France, from Paris to Bordeaux via Toulouse, Lyon and Lille;

but also in press and digital, in collaboration with the KR Media agency.