American football, king of sport in the United States, has landed on the L'Équipe channel.
This news should delight both sports fans and pop culture fans, since the Super Bowl match-show will be broadcast live.
Touch down !
The
L'Équipe
channel
announces the arrival of the National Football League, the American football championship also known as the NFL, in its catalog of sports rights.
In the United States, it is the king of sport.
He signed impressive audiences and a season that culminated with the Super Bowl.
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American super-production
In France, if American football is not the sport with the most licensees, it is nevertheless in everyone's mind, whether or not you are a fan of sport.
In particular thanks to the American series and his figure of the "quarterback", archetype of the handsome athletic kid from high school.
But also thanks to the spectacular Super Bowl final and its half-time show provided by stars of American song (Beyoncé, Lady Gaga ...).
This grand finale of the championship brings together more than 100 million American viewers each year.
The Team is
therefore betting with the NFL on a promising horse.
Especially since the American retransmission is of very high quality, according to Emmanuel Alix, digital director of
L'Équipe,
guest of the Philippe Vandel show
.
"It's very well produced, with very beautiful images of races, a little physical side like rugby. The NFL is a league that produces a very large amount of content which will also feed our antenna," he explains. he.
"The matches last 3 hours, because there are more advertising cuts in the United States. So we will feed the breaks of this program with a lot of images and educational elements on this sport."
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On the web, before the air in 2021
To exploit NFL matches, the channel will initially opt for webcasting.
And this from Sunday, September 13, as Emmanuel Alix details: "On the website of L'Équipe and its applications, we will have a live match of the season every Sunday evening, at 7 p.m.. There are 17 NFL days" , explains the digital director.
"We will also have all the summaries and all the best actions of all the games of the season on our website. We will also reinforce the NFL section with decryption and analysis from our journalists."
What, perhaps, to increase the public of this sport
made in USA
, before its arrival on the TV channel of
L'Équipe, scheduled for the
beginning of 2021. The major matches will then be live there, with the final of the Super Bowl in apotheosis .