The iconic British band The Rolling Stones opens a store in Carnaby Street, a hotspot for 1960s rock music in London.
Masks, guitars and jackets bearing the effigy of the group are on sale there.
Across the Channel, the press is (very) excited about this project, which also wants to be "a real experience".
Like a snub to the coronavirus pandemic, the legendary British rock group The Rolling Stones opens its first boutique in the world on Wednesday in London, in the heart of the district which saw the emergence of the music scene of the sixties.
"Why open a store in the middle of a pandemic? It's our eternal optimism," joked group leader Mick Jagger, 77, in a video released ahead of the opening of the place.
Various products bearing the image of the Rolling Stones
The
Daily Mail
newspaper
insists on the facade painted in black or "Painted in black", in reference to the hits of the group released in 1966.
The Guardian
says that "you will always find what you want" ("You can always get what you want ") and that's true !
Inside, the Stones logo can be seen on T-shirts, jackets, picks and notebooks, including umbrellas and water bottles.
Their line of masks, featuring the famous tongue placed appropriately at the mouth, promises to be a hit, but the team behind this project hopes to make it more than a store.
The number one goal, according to the manager quoted by
The Guardian
, is to make the store "a real experience".
Thus, the group's music will be played in the background and concert images will be projected on giant screens.
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Since shops closed at the end of March due to the pandemic, onlookers and shoppers have deserted this popular shopping area in central London, but owners are hoping their long-awaited new boutique will help energize it and give it a helping hand. " a big boost to trade ".