In cooperation between "Dubai Press" and the Mohammed Bin Rashid Media College

Social Media Pioneers Club celebrates the first batch of "Influencers Diploma"

• The program seeks to establish a generation capable of understanding the nature of communication platforms, dealing with them, and influencing their followers.

  Archives

picture

The Arab Social Media Pioneers Club, affiliated to the Dubai Press Club, announced the graduation of the first batch of participants in the "Influencer Diploma", approved by the Ministry of Higher Education and Scientific Research in the UAE, and the Center for Continuing Professional Development in Britain (CPD) as the first academic diploma in the world concerned with teaching trends The future of social media platforms, and assessing the interactive effects that enable the development of new dimensions for the work of these platforms, with the participation of influential media professionals with positive contributions and initiatives at the Arab level.

The second batch of the "influencers diploma" will begin the study in early September 2021, with the participation of experts and content makers in the world's major social media companies, such as: Facebook, Twitter, LinkedIn, Google, and Instagram.

The influencers diploma program, which was launched by the club last year in cooperation with the Mohammed bin Rashid College of Media, through its scientific programs in the field of digital media, has contributed to establishing the position and role of Dubai as a leading media platform in the region and creating new innovations and innovations in the media content, in a manner that meets the main needs of The field of developing the capabilities of social media pioneers and preparing for the future in the UAE and the Arab region.

A pivotal role

For her part, the director of the Dubai Press Club, Maitha Buhumaid, congratulated the participants in the "influencers diploma" on their graduation from the program, which was specially designed to hone their skills and make use of their talents, visions and ideas in serving issues of interest to the Arab community, especially with the increasing spread of social media platforms. And the breadth of its influence among young people.

She expressed her appreciation to the Mohammed bin Rashid Media College, and the cooperation and efforts it and its academic staff have shown over the past eight months, aimed at the participation of the affiliates in the influencers diploma with practical experiences, in which it was taken into account that they would be of real added value, enhancing the ability of the diploma affiliates from the pioneers of social communication in the Emirates and Arabs to increase The level of their positive influence in society, leading to the most prominent goal, which is to raise the level of positive outcomes for community media, and to benefit from the ability of influencers to influence the development of communities' lives for the better.

Buhumaid said: “Today we are reaping the fruits of the efforts of many work teams that cooperated to achieve one of the goals for which the Arab Social Media Pioneers Club was founded, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai, three years ago. Years, to be a new platform through which to maximize the role and contribution of the pioneers and followers of social media platforms, and confirm their participation in promoting development opportunities for Arab societies.

She added: “We hope that the graduates of the first batch of the diploma will contribute to bringing about the required change on social media platforms, through the experiences they gained from the hands of experts and academics, and to find the best ways to maximize their benefits and enhance their positive contribution to community service in light of the increasing importance of communication platforms. Social and its role in various aspects of life, whether social, cultural, economic, as well as media, ”noting that the“ influencers diploma ”is an addition that contributes to strengthening Dubai's position as a metropolis for media work in the region, and a distinct center for new media and the technologies that support it.

Active partnership

For his part, the Dean of the Mohammed bin Rashid College of Media, Ali Jaber, expressed his pride in the active partnership with the Dubai Press Club for the continuation of the Influencers Diploma Program, which is witnessing the graduation of the first batch of its affiliates as the first academic program of its kind in the region dedicated to developing the capabilities of social media users. And providing them with specialized academic experience and knowledge.

He said: “We are proud to have graduated the first batch of the influencers diploma, which establishes a new generation of young people who are able to understand the nature of social media platforms, deal with them and influence their followers, and we always hope that individuals who are able to make the world a better place to live will come out to the labor market and the media field in particular. By following ethical and professional practices and rules.

Jaber added, "We are confident that the initiatives and projects organized by the Arab Social Media Pioneers Club throughout the year will constitute a turning point in our new media in the region, in a world that is heading to depend almost entirely on technology," considering that the first batch of the "Influencers Diploma" will be Able to build new perceptions based on reducing clutter on social media platforms.

The first academic certificate

While the co-dean of the Mohammed bin Rashid College of Media, Elissa Ayoub, said that “the graduation of the batch of participants in the influencers diploma program comes at a time when the importance of reliable digital content in the cyberspace and on social media platforms is increasing, especially in light of the repercussions imposed by the crisis ( Covid-19) to the whole world, which has proven that we are facing a new future, in which the importance of digital transformation is increasing.

Create responsible content

Musa Barhuma, Professor of Media at the Mohammed bin Rashid College of Media, said: “The influencers diploma consisted of six academic courses, spanning over eight months, and developed with the participation of a group of professors from the Mohammed bin Rashid College of Media who specialize in the fields of media, strategic communication, and journalism. And media innovation and content, to cover all aspects of the social media world.

He added: “The repercussions of the (Covid-19) crisis, and the accompanying rumors about the epidemic, constituted an opportunity for college experts and diploma participants to develop new skills about the responsibility of social media platforms in times of crisis, and how users deal with these crises, and create Arabic content that contributes to Protecting the public from the influence of irresponsible media. ”

• The second batch of the “Influencers Diploma” will start studying in early September 2021.

Follow our latest local and sports news, and the latest political and economic developments via Google news