The box office exceeded 140 million yuan in two days and the Douban scored 8.3

　　"Creed" word-of-mouth bipolar unimpeded box office boom

　　"The Creed" directed by Christopher Nolan will be screened in IMAX theaters across the country from September 4.

On the day of the release, the IMAX "Creed" movie viewing event was held in Beijing. The audience was impressed by the Nolan-style "fried brain" spectacle experience and IMAX's shocking audio-visual feast. The film was also impressed by Taotiotiao 9.0 and Douban. A good result of 8.3 ushered in a high division game.

It is worth mentioning that "Creed" is Nolan's fifth film shot with an IMAX camera. The IMAX version will have a large number of screens stretched up and down to show more content.

　　"Creed" is one of the most watched Hollywood productions this year. It is the 11th feature film directed by director Nolan, and it is also a heavyweight work since the restart of the global film market after the epidemic. It is highly anticipated by the audience.

Nolan often challenges the limit in filming. He insists on a lot of live shooting, and even bought a real Boeing 747 to film the "aircraft bombing" scene.

It is reported that the production cost of "Creed" exceeds 200 million US dollars.

　　Nolan integrated agents, action, science fiction and other rich elements in "Creed", and comprehensively upgraded and developed the concept of "time and space reversal". During the viewing process, the audience was immersed in the immersive experience of IMAX, an incredible world of time and space reversal. The audience kept their eyes on the scene, and the shocking shooting, blasting, and action scenes repeatedly aroused amazement and created a "reversal craze."

　　After watching the movie, the audience shared their impressions on the scene and social platforms for the first time, "the first time is a preview", "like the trailer said: don't try to understand it, but feel it".

Audiences who like it generally recognize the overseas reputation that has been detonated before, and believe that "this may be one of Nolan's best, next year's Oscar seed players"; audiences who dislike think that "extreme brain burn", "time and space battle", "see understand"……

　　Director Nolan obviously attaches great importance to the Chinese market. A few days ago, Nolan and producer Emma Thomas, starring John David Washington and Elizabeth Debicci, four leading creative collectives appeared online, and came from Beijing, Shanghai, China The audience in the five major cities of Guangzhou, Shenzhen and Hangzhou exchanged and interacted.

When asked why he loves the concept of “time” so much, the director said frankly: “Because time defines our existence. Movies are the best medium for expressing the concept of time. The interpretation of time by movies has a very unique power.” The difference between the film "Creed" and the director’s previous work is that the actor does not have a specific name. Nolan explained: "This is a tradition of suspense movies, because it shows the present tense, not the past. What happened can make the audience better immerse in the story of the movie."

　　The main creative site shared a lot of behind-the-scenes footage of the movie. Producer Emma Thomas revealed that in order to present the shocking time and space reversal through real shooting, it needs to rely on careful planning and a lot of rehearsal, like the actor John David Washington has to learn. Acting in action scenes, John David Washington revealed that when he first learned that he would become the leading actor in the Nolan movie, he also asked the actor's father Denzel Washington for advice. The trick his father gave him was "Do your homework first, and don't be intimidated by legends and heroes."

What was super interesting at the scene was that when the actress Elizabeth Debicci was asked how to keep secret before the screening, Nolan secretly laughed, and Debicci also said with a smile: "It is not difficult at all to keep secret, because I have developed a habit. ."

　　According to the data of the National Film Specialty Office, as of 21:00 on the 4th, "Creed" accounts for 43.13% of the film schedule, and "Yubai" accounts for 39.64% of the film schedule.

The figures show that the box office of "Creed" exceeded 140 million yuan in two days, equivalent to about 20 million US dollars.

Thanks to the help of the Chinese market, the film's global box office has exceeded 100 million US dollars on September 6. In the context of the new crown epidemic raging around the world, "Creed" is the first Hollywood blockbuster to achieve such a result.

　　Text / reporter Xiao Yang