"Subscription fatigue" and "wallet peak": these two phenomena with astonishing names could sign the death, by 2024, of some behemoths of paid video streaming, according to a recent study by the research firm PriceWaterhouseCooper (PwC ).
Who will survive the year 2024?
PriceWaterhouseCoopers (PwC) publishes a study of the paid video streaming market, and the predictions are both extremely favorable and terribly pessimistic.
According to her, the streaming market will explode, but some major platforms will not pass the year 2024.
This study predicts that the streaming market will continue its exponential development.
In numbers, the market is expected to double in value by 2024 to reach $ 86 billion.
It would then overtake the traditional television market.
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France ahead
PwC also predicts two phenomena with surprising names: "subscription fatigue" and "wallet peak".
The first is the idea that people will get tired of having to subscribe to another VOD service.
Viewers would not be ready to subscribe to more than 3 or 4 services simultaneously.
They will therefore have to choose from an offer that continues to diversify, with the risk of making victims, even among the behemoths of the sector, by 2024.
The second phenomenon is fueling the first: the limited budget that households are willing to devote to paid streaming sites will eventually push them to reduce their number of subscriptions.
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According to the same report, the days of Netflix's monopoly would soon be a thing of the past.
PwC predicts that the best performers will be services that offer "packs", bundling services from multiple platforms into a single subscription.
Good news on the French side for Canal +, which has already launched this strategy of aggregating services, by joining forces with OCS, Netflix and more recently Disney +.