Turn on the phone and scan the picture, and a three-dimensional ancient bridge from the Ming and Qing Dynasties will appear on the screen. Does this scene sound dreamy?
A few days ago, Zhouquan Town, Tongxiang, Zhejiang, launched a batch of cultural and creative products with the theme of ancient bridges, using modern technology to break the "high cold model" of traditional cultural relics.
I saw this batch of freshly baked cultural and creative products at the Zhouquan Town Cultural and Sports Station.
Postcards, refrigerator magnets, puzzles, silk scarves... Without exception, every product is full of ancient bridge elements.
Pick up a fridge magnet and experience it.
Open WeChat, scan the QR code to enter the mini program, and then point your phone at the picture posted on the refrigerator for recognition. Accompanied by melodious music, a vivid 3D three-hole ancient bridge jumps on the screen.
After zooming in on the ancient bridge, the grooves of the stone slabs and the patterns on the bridge deck are clearly visible.
Experiencers can also appreciate the appearance of the ancient bridge 360 degrees through the automatic rotation function, which realizes the deep integration of culture and scenes, and the experience becomes more three-dimensional.
It is understood that the rivers in Zhouquan are criss-crossed and the bridge types are diverse. There are more than 150 bridges recorded in the "Shimen County Chronicles" of Guangxu of the Qing Dynasty, which can be called the "Bridge Museum" of Tongxiang Water Town.
Zhouquan selected 8 representative ancient bridges in the country as the creation objects of this batch of cultural and creative products, and used 3D modeling and AR technology to connect the virtual with the reality.
While maintaining the inherent functions of cultural and creative products such as postcards and refrigerator stickers, it also strengthens the cultural functions of the products and solves the shortcomings of historical relics that are "invisible, intangible and inexperienced", and truly realizes "real objects + virtual objects" +User experience" seamless link.
(Source of Yang Wenjie's video: Tongxiang Media Center)
Editor in charge: [Lu Yan]