US presidential candidate Kanye West during his visit to the White House in 2018 -

Chris Kleponis / Polaris / Starface

Kanye West is not the type to be done by half measures.

And the rapper proved it when he revealed to his friend Nick Cannon, during an interview on YouTube, how much the "Sunday Service" cost him, his festive masses that he organized all over the United States. in 2019.

“I spent all the money I kept on marketing Yeezy for the Sunday Service.

Every dollar.

I spent $ 50 million on the Sunday Service, ”Kim Kardashian's husband said.

A huge sum, but which makes sense when he realized that the choir and the group that accompanied him each time have landed everywhere, from Coachella in California (where Kanye West had a hill built), to Washington , in Houston, in Lousiane, in Ohio, and even in Jamaica!

Effortlessly

To explain why he could afford to spend such an insane amount on these probably unprofitable religious shows, since they were generally free, Kanye West gave an answer to Kanye West: he does not need marketing since his Yeezy brand is a hit without effort ...

“I took 120 people to Jamaica.

But the Yeezys sell themselves so instead of paying for advertising, I invested in my church.

I have invested in gospel.

I invested in Jesus, ”he told Nick Cannon.

The artist can afford such extravagances: according to

Forbes

magazine

, Ye is the male artist who has made the most money in the last 12 years, with 170 million dollars.

People

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