EL MUNDO already exceeds 50,000 digital subscribers

EL MUNDO

has surpassed 50,000 paid digital subscribers this summer, while consolidating its leadership position in the main open-ended metrics.

Barely 10 months after the launch of its Premium product, a pioneer in the Spanish national press, this milestone exceeds the best expectations and represents a strong endorsement of this newspaper's commitment to vigorous and quality journalism.

If this newspaper already revolutionized information and the way of presenting it 30 years ago, and did so again with the launch of

, in this new decisive phase in the evolution of the business model it is once again an example of audacity.

The annual subscribers figure, which is close to 45%, is another sign of the loyalty of this audience with the EL MUNDO brand.

During the state of alarm, the portfolio increased by 178%, compared to 13% in the international market in the same period, and

, an unequivocal symptom of how the Unidad Editorial newspaper was then positioned as a reference indispensable, precisely at the time when Spanish society demanded better information and a critical sense to interpret it.

EL MUNDO journalists were the first to enter an ICU in the midst of a pandemic to be direct witnesses of the reality that our doctors and nurses had to face, those who investigated in extremely difficult conditions the disastrous management of medical supplies in the face of the triumphant appearance that the Government or those who persecuted, obtained and dared to publish the devastating images that will remain in the collective memory of the Spaniards tried to transmit.

.

575,000,000 MINUTES PER MONTH

The merit of EL MUNDO's editorial staff is even greater when it has maintained an indisputable leadership in the official comScore metrics that certify that it continues to be the most and best-read digital newspaper in the country.

Despite reserving its most attractive content for its Premium followers, EL MUNDO continues, light years away from its pursuers, to be the leader in reading minutes (575 million per month), visits (207 million in July) and in the fundamental parameter for the advertising business, page views (400 million in the last measurement), all these data that prove the good health of its traffic and differentiate it from 'clickbait'.

Aware of the citizen's need to receive reliable information, the web version of EL MUNDO keeps most of the information on the pandemic open and free: all those that fulfill the vocation of public service, with the same identity signs as always.

, which is the one followed by most European media, and reserves for its subscribers the contents that provide differential added value and quality, those that require greater investment of talent, time and effort by its best professionals.

Among the latter are the great investigative works of journalists such as

or

, who have marked the news of the last year for their rigor, truthfulness and excellence: from the exchange of letters between Corinna Larsen and the Casa del Rey for the activities from Don Juan Carlos to the most influential revelations about the financing of Podemos or the lies of its leaders in the Dina case.

Also the irreverence, nonconformity and combative reporting of the most genuine supplements of this newspaper: LOC and Crónica.

Or the clues for seasoned investors that Actualidad Económica offers.

The merit of EL MUNDO's editorial staff is even greater when it has maintained an indisputable leadership in the official

metrics

that certify that it continues to be the most and best-read digital newspaper in the country.

Despite reserving its most attractive content for its Premium followers, EL MUNDO continues to be light years ahead of its pursuers, leading in minutes of reading (575 million per month), visits (207 million in July) and in the fundamental parameter for the business advertising, page views (400 million in the last measurement), all these data that prove the trust that our readers continue to place in this newspaper, demonstrate the good health of our traffic and differentiate it from those who sustain its growth in clickbait.

The greatest newspaper writers find in EL MUNDO the ideal space to give flight of style and freedom to their signature and our columnists are one of the great reasons for the success of our subscription model.

Among the pieces with the most conversions in these 10 months are those signed by the director of EL MUNDO,

addition to

or

, among others.

EL MUNDO's newsroom has evolved in the last year, implementing the transformations that other large international media have adopted before, to adapt to the modernity of a very competitive environment and to place the production of digital content as the very heart of the organization: the Quality content with added value is king, and the evaluation and monitoring of the consumption habits of our readers, one of the highest priorities.

Unidad Editorial will continue to invest in the technological tools that place EL MUNDO at the forefront.

THE PREMIUM COMMUNITY

Being Premium is not only having exclusive access to the most elaborate information, it is entering into a community of influential readers and having many other advantages, such as the EL MUNDO newsletter collection.

Both the editorial advance, which allows subscribers to read the next day's news before anyone else, and the morning summary prepared by

and

with the highlights of the international press, have an open rate of 40% , twice the average of the newsletters in the sector.

EL MUNDO subscribers can also participate in exclusive cultural events, forums and parties, visit the newsroom every month and interact with journalists, as well as intervene with their own live questions to today's leading figures through streaming interviews.

BE PREMIUM

It is not simply having exclusive access to the most elaborate information, it is entering into a community of influential readers and having many other advantages, such as the collection of 'newsletters', one of the most valued products.

EL MUNDO subscribers will also be able to participate in exclusive cultural events, forums and parties, visit the newsroom every month and interact with the newspaper's journalists, as well as intervene with their own live questions to current leading figures through interviews on 'streaming'.

EL MUNDO will release visual and narrative formats that will make the user experience more attractive during the course that begins today and has already made important improvements to its 'app' for mobile devices.

Opening roads is always more difficult than traveling through those that are already built;

but it is also much more enriching.

Being the first major national media outlet in Spain to launch its subscription model has forced the EL MUNDO team to learn every day what type of content is most appreciated by the most loyal and demanding readers, to discover why they are willing to subscribe.

.

All this has made EL MUNDO a much better newspaper today.

In search of the most demanding readers,

that will make the user experience more attractive, will launch new newsletters to enrich its offer and has important improvements in its app for mobile devices.

A whole display at the service of the reader who is looking for the useful and necessary information of a Premium product.

According to the criteria of The Trust Project

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